"Ezine Publishers: Your Best Friends!"Written by Peg Bastin
What do you need? Information on website building, a good article, a new resource, exposure for your business? Ask a publisher! Chances are, they have what you need, or can get it for you.Publishers are your friends and most importantly, your link to content and ideas to help your business. If you take time to read ezines you subscribe to, you can learn latest information to help yourself promote your products. Need to know how to do something? Build a website, create a book cover, write an ad, download a book, start your own ezine, or just about anything - you can find information you need in an ezine. The editors do research, and you reap benefits. No matter if publisher is brand new, or a seasoned veteran, they all have good ideas, and can offer you encouragement, motivation, help and advice. They supply valuable services such as ad writing, website reviews, free and paid advertising. You'll find resources to help protect against hackers, viruses, and scams. They publish your articles, ads, feedback, profiles, answer questions, hold contests where you win free products, advertising or other valuable products. We benefit from their alerting us to scams and viruses. We learn how to avoid dangers to our PC's, how to repair damage caused by these viruses. They also share other subscribers recommendations or warnings of scams so we can be aware of these predators who try to take advantage of us.
| | Small Businesses Reveal Romantic Side to Attract CustomersWritten by Sharron Senter
Small businesses can make sales soar this Valentine’s Day just by exhibiting some of Cupid’s matchmaking qualities. The moment a customer enters your retail store or Web site you should smother them with love. Immediately reinforce that they’ve come to right place to find perfect Valentine’s Day gift. Here are six affordable marketing strategies small businesses can use on and offline to hook Valentine’s Day shoppers. Use The Language of Love -- There are a variety of audiences shopping during Valentine’s Day. Talk how your customers talk. For example, if your products and services appeal to teens, then you may want to consider using word “like” instead of “love.” Under $20 -- It’s imperative you stock items for less than $20. This is cut-off for impulse shoppers. Anything more than this and your customer may have to think about it. February 14 will be here before you know. There’s not enough time for customers to ponder. Make your customer’s decision easy and price it right first time. What’s more, most shoppers are not afraid to spend $20, especially online. Customized Note Cards -- Offer all customers ability to include a personal note with their gift. Whether you’re doing business online or in-person, always make available attractive note cards customers can personalize. Take it a step further and stock at least 10 prewritten love [and like] messages for customers who lack ability to express themselves. They’ll appreciate your thoughtfulness. Gift Wrapping -- Even if you’re selling a simple box of chocolates, receiving a wrapped gift makes recipient feel more cherished. She’ll think warm thoughts such as, “Oh….he took extra time to wrap it. That’s why I love him.” Ultimately, she’ll love gift and this will increase your chances of your customer returning to your store or Web site to purchase her birthday, anniversary, “I’m Sorry” and holiday presents!
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