Publishers have many personalities and cultures. Another learning tool! The Internet gives us friends all over world that we would never meet otherwise. They have families, jobs, and problems like rest of us.

Now their job is even more difficult with spam filters. All their hard work ends up floating in cyberspace instead of your mailbox. They've had to learn new ways to fool these filters and get this valuable information that you've asked for into your email box.

I am thankful that these editors haven't given up trying to publish their ezines. If they did we'd have a much harder time learning and marketing our businesses. Where else could we find so many benefits in one place?

We can help. Publishers need our help as much as we need theirs. We can contribute our feedback, and offer our input when requested, so they know what to put in their ezines. Our interaction gives publishers encouragement and motivation to keep on providing us with best information they can find.

Let's say 'Thank You' and make their day! Someday you may be an ezine publisher yourself!

Written by Peg Bastin © 12/30/2002 Best ONE-STOP HELP CENTER For Newbies On The Net Today! http://www.bastinmarket.com mailto:peg@bastinmarket.com The Best "One-Time" Out-Of-Pocket $39 Business..Ever. http://pegb.fggweb.com/

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Create a Mood -- It’s Valentine’s Day. Even if you sell wood for a living, remember to build-in a mood of romance throughout your customers’ shopping experience. Try hanging red streamers over rafters, displaying complimentary chocolates at counter alongside your Valentine’s Day special offer POP, or a simple Web site page boarder with connected hearts. For lucky business owners with roadside signs, try using red light bulbs and wrapping sign with an enormous heart or cupid. Passersby will get hint that you have some great Valentine’s Day gifts inside.

Provide Variety -- It’s important to position at least one of your existing products and services as a great Valentine’s Day present. For example, let’s say you’re a restaurant. Rather than just advertise your restaurant as a place to take your lover for Valentine’s Day, instead, sell a premium-priced packaged dinner. For example, “Now accepting reservations for Valentine’s Day. Spend evening with Chef Thomas as he prepares a private menu, created exclusively for our Valentines’ Day clientele. You’ll also receive a complimentary bottle of champagne and passed hors d'oeuvres. Join us and only 30 other guests. Elegantly priced at $229 per couple.”