Ezine As A Viral Marketing Tool

Written by Douglas Peirseille


A very popular method of marketing ezines and newsletters is by making them viral. If your newsletter contains information of value, such as tips, hints, news or tutorials, you'll find that subscribers will forward it on to others.

Ezine Advertising is one ofrepparttar most powerful ways to market and promote your other products and or services. There are literally thousands of electronic newsletters onrepparttar 139189 Internet with millions of people who subscribe to them. Placing ads in online newsletters is an inexpensive way to reach your target market quickly -- especially when you compare it with other forms of advertising.

In 2002, ezine publishing took a quantum leap, as its status evolved from "amateur's hobby" into becomingrepparttar 139190 most powerful marketing tool for business online. Email newsletters have come of age, and increasingly, more ezines will take this route, as subscribers prefer them to drab, lack-luster text-only ezines. Inrepparttar 139191 coming year we'll see more ezines published.

There are tens of thousands of Ezines being published every month, with a collective audience of millions. Andrepparttar 139192 editors of most of those Ezines are all looking for quality content for their newsletters.

If you master this technique of makingrepparttar 139193 Ezine viral you can get your name and your website URL in front of 100,000 or even a million readers.

Tips for makingrepparttar 139194 ezine viral

Pick a topic that you know something about and then go torepparttar 139195 Search Engines and find as many websites as you can that deal with that subject.

As well as collecting information for your article, make a note of any URLs that offer free resources dealing withrepparttar 139196 topic of your article. Include those URLs in your article.

You should choose a topic very carefully. Oncerepparttar 139197 topic is selected, doing enough research onrepparttar 139198 subject is vital. Organizerepparttar 139199 material and write in an interesting style. Make sure that you provide links to free resources.

The content in your Ezine should not be pure sales copy. There has to be valuable and genuine information. Promotion of your product or service should be subtle. Viral marketing using Ezine is different than running an E Mail marketing campaign that blasts millions of mail messages to unsuspecting readers.

Atrepparttar 139200 end of your article, attach a 5 or 6-line 'Resource Box' that includes your website URL and/or your email address.

Sales Training – A Short Course, Part II

Written by Bill Willard


“I learn by going where I have to go.” – Roethke

Sales managers and experienced producers often have training responsibilities that require them to manage this process, helping people do their best by:

• Assessing individual training needs. • Setting training goals and making plans to meet them. • Selecting and organizing training methods and resources. • Prescribing field activities, coaching, critiquing, reinforcing and follow-up.

Training is not one-sided, however. A trainer’s or sales manager’s responsibility may be to make training available, but it isrepparttar sales person’s responsibility to makerepparttar 138968 most of it. The ultimate responsibility for learning isrepparttar 138969 learners, sorepparttar 138970 manager/trainer’s role will be more of a "coach" than a "doer”.

A good trainer is a leader and coach. Michael Beck of Leadership Coaching, Inc. (www.leaders-coach.com) maintains that all leadership is by example. “The people who follow usually duplicate half ofrepparttar 138971 good things their leader/coach does and twicerepparttar 138972 poor things, say Beck. “To be dynamic, a leader must practice self-discipline, be a perpetual student, become efficient, prioritize tasks well, determine materiality, and practice delayed gratification.”

In other words, coaches usually do not get out onrepparttar 138973 field and playrepparttar 138974 game, but they must know how to help their players become winners. Sales trainers must be convincing in demonstrating successful sales techniques. This makes them responsible for beingrepparttar 138975 "player-coach," that is, someone who can play a good game, not just talk about it.

Trainers Can Kill With Kindness

Watching sales being initiated, developed and closed by a player-coach helps pre-contract candidates and new producers learn how to applyrepparttar 138976 knowledge and skills they’ve learned. Butrepparttar 138977 player-coach role can quickly reach a point of diminishing returns, especially for sales managers or trainers who have a stake inrepparttar 138978 outcome.

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