Ezine As A Viral Marketing Tool

Written by Douglas Peirseille


Continued from page 1

When you have finished your article, do NOT send it off straight away. Let it lie fallow for 2 or 3 days and then come back and read it again. You'll be amazed atrepparttar improvements you can make. Those final improvements are what makerepparttar 139189 difference between an article that gets published and one that doesn't.

WORD OF MOUTH

“Word of mouth” advertising can be very effective. Besides, it is completely free. The Internet takes this ancient form of "buzz" and promotion and amplifies it with a global network of people connected digitally. "Word of mouth" now has an Internet version called "word of mouse" (computer mouse). With greatly increased speeds, people refer things to their friends and families spreadingrepparttar 139190 word throughrepparttar 139191 Internet and torepparttar 139192 far-reaching corners ofrepparttar 139193 world. This can be done for your ezines as well.

Many smart marketers and publicity people have learned to harnessrepparttar 139194 power of viral publicity with Internet "Tell-A-Friend" promotional techniques and tools.

Providing incentives as part ofrepparttar 139195 “Tell-A-Friend” technique ensures higher success rate. For instance,repparttar 139196 website www.wz.com conducted a giveaway contest where they gave away 4 Sony PS2's before Christmas as a website promotion. They also gave people who had enteredrepparttar 139197 Giveawayrepparttar 139198 opportunity to get additional entries and additional chances to win by telling a few of their friends onrepparttar 139199 “Thank You” page.

Onrepparttar 139200 “Thank You” page, every giveaway entrant receivedrepparttar 139201 following message: "Tell your friends about WZ.com, and get an additional entry for each friend you email." In return forrepparttar 139202 favor, they received an additional chance to win for every friend they refer. This simple addition increased Tell-a-Friend results by 96 times.

So how do you use this technique to leverage and increase your subscription rate, and "word of mouse" publicity? It's simple, just "Tell-A-Friend" or "Tell-A-Friend about everything”! You can add Viral "Tell-A-Friend" forms to all of your web pages just belowrepparttar 139203 subscription offer. This technique is simple and very effective.

Offer your ezines to all your customers, friends, relatives, and colleagues. Let them spreadrepparttar 139204 word. Offer your ezine as a promotional tool to your affiliates if you have an affiliate program. These can drastically improverepparttar 139205 subscriptions to your ezine.

Douglas Peirseille info@newslettermarketingtips.com

Ezine Marketing Magic http://www.NewsletterMarketingTips.com


Sales Training – A Short Course, Part II

Written by Bill Willard


Continued from page 1

People may learn best by doing. But once producers haverepparttar knowledge and skills they need, every time you close business for them,repparttar 138968 less they learn andrepparttar 138969 closer they get to leaning on you. Worse, every time you don’t make a sale, you lose credibility.

Many salespeople have leftrepparttar 138970 business because their sales managers didn’t know when to stop making sales for them. That instinct is even stronger with pre-contract candidates, since sales managers and trainers have a stake in candidates satisfying their pre-contract requirements.

Resistrepparttar 138971 temptation.

To be an effective career test, pre-contract training must allow candidates to make it or break it on their own. Unless on joint calls with candidates to demonstrate a sales talk or give technical backup, let them take sales presentations as far as they can before stepping in.

Not to put too fine a point on it, good sales managers understand that their relationships with producers should one of coach or counselor, not true friendship. The treatment of pre-contract candidates and new producers should always be cordial and considerate. However, evaluating a person’s ability to perform to a minimum standard is part ofrepparttar 138972 job, and friends should no more judge each other than they should try to change each other.

Good trainers, moreover, should have a "coaching" attitude in all their dealings with trainees; and good coaches should be caring, non-threatening, and build confidence, trust, and respect.

Want More? Send questions and comments to w.willard3@knology.net.

Bill Willard has been writing high-impact marketing and sales training for the financial services industry for over 30 years...but as Will Rogers put it: "Even if you're on the right track, you'll get run over if you just sit there." Through interactive, Web-based "Do-While-Learning" programs, e-Newsletters and straight-talking articles. And fun! w.willard3@knology.net


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use