When you have finished your article, do NOT send it off straight away. Let it lie fallow for 2 or 3 days and then come back and read it again. You'll be amazed at improvements you can make. Those final improvements are what make difference between an article that gets published and one that doesn't.

WORD OF MOUTH

“Word of mouth” advertising can be very effective. Besides, it is completely free. The Internet takes this ancient form of "buzz" and promotion and amplifies it with a global network of people connected digitally. "Word of mouth" now has an Internet version called "word of mouse" (computer mouse). With greatly increased speeds, people refer things to their friends and families spreading word through Internet and to far-reaching corners of world. This can be done for your ezines as well.

Many smart marketers and publicity people have learned to harness power of viral publicity with Internet "Tell-A-Friend" promotional techniques and tools.

Providing incentives as part of “Tell-A-Friend” technique ensures higher success rate. For instance, website www.wz.com conducted a giveaway contest where they gave away 4 Sony PS2's before Christmas as a website promotion. They also gave people who had entered Giveaway opportunity to get additional entries and additional chances to win by telling a few of their friends on “Thank You” page.

On “Thank You” page, every giveaway entrant received following message: "Tell your friends about WZ.com, and get an additional entry for each friend you email." In return for favor, they received an additional chance to win for every friend they refer. This simple addition increased Tell-a-Friend results by 96 times.

So how do you use this technique to leverage and increase your subscription rate, and "word of mouse" publicity? It's simple, just "Tell-A-Friend" or "Tell-A-Friend about everything”! You can add Viral "Tell-A-Friend" forms to all of your web pages just below subscription offer. This technique is simple and very effective.

Offer your ezines to all your customers, friends, relatives, and colleagues. Let them spread word. Offer your ezine as a promotional tool to your affiliates if you have an affiliate program. These can drastically improve subscriptions to your ezine.

Douglas Peirseille info@newslettermarketingtips.com

People may learn best by doing. But once producers have knowledge and skills they need, every time you close business for them, less they learn and closer they get to leaning on you. Worse, every time you don’t make a sale, you lose credibility.

Many salespeople have left business because their sales managers didn’t know when to stop making sales for them. That instinct is even stronger with pre-contract candidates, since sales managers and trainers have a stake in candidates satisfying their pre-contract requirements.

Resist temptation.

To be an effective career test, pre-contract training must allow candidates to make it or break it on their own. Unless on joint calls with candidates to demonstrate a sales talk or give technical backup, let them take sales presentations as far as they can before stepping in.

Not to put too fine a point on it, good sales managers understand that their relationships with producers should one of coach or counselor, not true friendship. The treatment of pre-contract candidates and new producers should always be cordial and considerate. However, evaluating a person’s ability to perform to a minimum standard is part of job, and friends should no more judge each other than they should try to change each other.

Good trainers, moreover, should have a "coaching" attitude in all their dealings with trainees; and good coaches should be caring, non-threatening, and build confidence, trust, and respect.

Want More? Send questions and comments to w.willard3@knology.net.