Explode Your Sales With Free & Exclusive Content

Offering free and exclusive content to ezine publishers and webmasters is one of best ways you can increase exposure for your products and services. There are several effective methods you can use to employ this marketing tactic and subsequently boost your sales.

I personally suggest exploring following two methods to increase your exposure:

1. Create exclusive content for websites and ezines. If you have worked to build a website or to promote a product, take your experience and package it into a coherent article that explains specific problems you have encountered and how you overcame them. If you can, design it as a pdf file; make it look professional.

Include a five-line personal bio at bottom of your article with URL to your website or product. If you put time into your article and give good advice, people will want to follow link in your resource box back to your website.

Once you have finished creating your product, search google for webmasters of high-traffic member sites and ezine publishers. Compile a list of prospective distributers who might accept your article--and then email them individually with an offer to "create exclusive content" for their newsletters. You can include first article as a sample of your writing.

Wait for replies and do not make too many offers. Remember: you will have to create exclusive articles for each ezine publisher and webmaster that you mutually contract with.

Look for bigger, opt-in mailing list ezines and good-quality small ezines. Also try to get some advertisement for your business out of deal, other than your resource box. Some publishers will agree to run free ads in exchange for free exclusive content. Some webmasters might include your banner or classified ad for free.

Public relations is art, as one of my colleagues put it, of "offering people reasons to persuade themselves." In other words, we are not Madison Avenue; we don't tell people what we want them to think. Rather, we give them evidence, facts, and opinions that help them reach a conclusion. If we're good at what we do, they will reach conclusion we've been hired to promote.

The differences between traditional public relations and Guerrilla P.R. are relatively simple. First of all, public relations firms like mine are available to people with a lot of money, because we charge what we consider to be reasonable fees, which are out of reach of many small or one-person businesses. So entrepreneurs and small business owners need to learn and apply same skills I use every day in service of their larger, more well-heeled rivals. But these skills can't be used same way, since they require more money than most small businesses can afford. Not everyone can buy a minute of time on network TV to get message across.

That's where Guerrilla P.R. comes in. This down-and-dirty offspring of traditional method is based on an idea I developed called Tiffany Theory. The Tiffany Theory is an idea that sounds simple but, like most such theories, is so basic it contains numerous truths.

My Tiffany Theory states that a gift delivered in a box from Tiffany's will have a higher perceived value than one in no box or a plain box. That's not because recipient is a fool; it's because in our society, we gift-wrap everything: our politicians, our corporate heads, our movie and TV stars, and even our toilet paper. Tiffany paper places a higher perceived value on things.

In effect, what I do each day is gift-wrapping. I take a message and wrap it in finest paper from Tiffany's. No matter what message may be, I try to make it sound more appealing, more interesting, and more useful. If I do my job correctly, consumer (who gets message through television, newspapers, radio, or Inter net) will get message. But first, that message has to go through editors, producers, reporters, and website managers. The Tiffany paper adds perceived value and cachet.