You will also enjoy minor celebrity status--lending more credibility to your products when your articles are regularly featured to same group of people.

2. The second method I suggest is similiar to first, but differs slightly in content and distribution.

Instead of creating a general-purpose article, you will create a "special report." This special report will be tailored to either a) better explain an already popular product on market that you have used personally; or b) give specific insight into something you have gleaned from your experience as a webmaster or product promoter.

Special reports range in size, but they are usually between 2000 and 8000 words. Take some time to write a guide that would help you if you didn't already have insight that you do.

When you're finished, add your resource box to bottom of special report. Clean up grammar and structure. Turn it into a product that you would be proud to see your name on. If you can, turn it into a pdf file.

I would suggest uploading report to your website and placing a link to download it on a page that has a banner for your product or a prominent link back to your main page.

Now, begin marketing your free special report. You can spread word through a number of free resources.

I would personally suggest posting links to it from internet forums that are related to your field; offering it to webmasters for free; submitting it to ezine publishers; and giving away it to any free resource directories you can find.

You can also include free redistribution rights for anyone else who wants to give away or sell your article if you want to make your campaign viral.

If your finished product is exceptional or provides useful information about a recent popular release, you should be able to spread it around easily.

Special reports and articles are currently two of most effective ways to get free traffic, so take advantage of this free information. If you follow these tips, create a quality product, and market it carefully, you cannot lose.

Does that mean you should lie? Never. Lying, besides being morally wrong, is quite literally indefensible. That means, at some point, you're going to be found out. And even if you weren't, you would have to start living lie-remembering what you told people interested in your business, and hearing people call you what you said you are. It's too hard, and it's not worth it. Besides, it's plain bad business.

When I say that perception of truth-rather than truth itself-is stuff of great publicity campaigns, I mean that truth will take care of itself. But you have to make sure that image you project, perception you offer to potential customers, is what you want it to be.

For example, a man named Dave Schwartz decided he'd start a car rental company that would lower rates to consumer by featuring cars that weren't 100 percent new off showroom floor. He had a choice to make in terms of perception of his new company, and he chose to beat critics to punch with a strong sense of humor and a catchy company name: Rent-A-Wreck. Now, Dave didn't lie (his cars weren't wrecks, they drove just fine, so maybe he exaggerated a little), and he didn't fall into trap of emphasizing price. After all, his competitors already had names like Thrifty and Budget. He hit you in funny-bone, made his impression of a fun car rental company-with implied promise that cars would cost less because they weren't brand new-and launched a very successful business.

It's all in perception. But is this a contradiction of Tiffany Theory? Did Dave actually wrap his cars in Kmart paper to make his point?

Not really. Dave still wrapped his message in Tiffany paper. He made sure local news outlets, publications, and media companies knew about his company, and he emphasized exactly how reliable and economical rental cars at Rent-A-Wreck would be. By downplaying appearance of cars-calling them "wrecks" he allowed media to expect dented, scratched, beat-up cars. When they toured his facility and saw cars that were only slightly used, Dave didn't have to say a word. The message got out that "wrecks" in question were very reliable, attractive cars that would be available for a lower rental rate because they were used. A brilliant, subtle piece of Tiffany wrapping.

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The Tiffany Theory applies to Internet in ways it never could with traditional media. Keep in mind that more information is available on World Wide Web than you can possibly track, let alone control. So it's always important to keep your information true. But unlike information in newspapers or magazines, data you provide on a website is yours, and you provide Tiffany paper. Use photographs, charts, quizzes, and prizes, if you can, to keep surfers' interest alive on your site. And remember to wrap every fact in a nice neat piece of Tiffany wrap.