Copyright 2005 Anik Singal, Kurma GroupTrying to get traffic from search engines? Great, that’s just what I know how to do! Obviously I cannot reveal
entire search engine optimization process in just 1 e-mail, but let’s start with where you should be placing your keywords.
NOTE: In examples below, I am going to place a * in
HTML – some websites convert
html into a link automatically, so to avoid that…
1. Use your keywords in text links for ALL links - inbound and outbound.
Here is an example of a text link: <*a href="url" rel="nofollow">your link text with keyword<*/a> Whether you are linking to pages within your site, or to pages outside your site, don't use graphics for your navigation links. Also try to include your best keywords in
link text that navigates to pages optimized for those keywords.
2. Use your keywords in
page's title tag.
This is a title tag: <*title> keywords in your title
Always make sure your keyword is included in this tag. Try to make your keyword or keyphrase
first word. Each page on your site should have its own title tag, with its own keyword.
3. Put your keyword in your description tag.
This is what a description tag looks like:
<*meta name="description" content="keyword in your description">
Try to include your keyword or keyphrase into
description at least once. Twice is better, but no more than that.
4. Even though most engines don't care, place your keywords in a keywords tag.
<*meta name="keywords" content="some keywords">
Google no longer looks at this tag - nor do most of
other major engines - but it cannot hurt to put in a few keywords for those small, specialized engines that consider this tag additional relevant text on your page. Include your most important keyword for
page first. Then add a few related keywords or keyphrases. Most people separate them with commas, but you don't have to.
5. Make sure you use your keyword in your H tags.
This is an example of an H tag:
<*H1>keyword in your headline<*/H1>
In HTML, H tags are for "headers." They range in size from H1 (the largest) to H6 (the smallest). ALL H tags are given more weight regular text. Bigger H sizes count more than smaller H sizes.