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So be sure your keyword for that page appears in an H1 tag, an H2 tag, and an H3 tag on each page. Make sure you H1 tag appears as close to top of page as possible.
6. Put your keywords in bold text in several places on page. Here is HTML for making text bold:
<*b>keyword in this phrase<*/b>
Bold text is given more weight than regular text by search engines, so put your keyword into a boldface phrase once or twice on page.
7. Use your keyword in text early - and often.
Regular text is usually enclosed in a body tag (
) or a paragraph tag within body tag. Here's an example of a paragraph tag:<*p>Your keyword: that's what page is about, so use that keyword in first sentence of text on your page.<*/p>
Use your keyword once or twice in first sentence of text. A good rule of thumb is to repeat keyword two-three times in each paragraph. There are many opinions about exactly what your keyword density should be.
Shoot for about 3% of text, perhaps more if your text is over 500 words. Or even better, and simpler - just use your keyword 2-4 times in each paragraph, and keep your paragraphs no longer than 5-6 lines each. Just don't overdo. Better to have slightly fewer keywords, and then tweak your page later, than to be penalized for keyword stuffing as soon as your site gets spidered.
It will not hurt, and may help, to throw in a related keyword once in each paragraph as well.
8. Use your keywords in Alt tags.
Include your keyword in alt text for each image on your web page. This is text that displays when you move your mouse over an image, as well as in speech synthesizers for blind. Here is an example of an alt tag:
<*img src="url" alt="keyword in a phrase that describes image">
There, those are all places you should be placing your keywords!
This article has been written by Anik Singal. Anik was able to take some of his failing websites from 0 traffic to over 30,000 visitors a month - all from the search engines. He has a full-proof system, all you do is push a button and your website is optimized for thousands of keywords... http://www.DominateSearchEngines.com