Continued from page 1
So be sure your keyword for that page appears in an H1 tag, an H2 tag, and an H3 tag on each page. Make sure you H1 tag appears as close to
top of
page as possible.
6. Put your keywords in bold text in several places on
page. Here is
HTML for making text bold:
<*b>keyword in this phrase<*/b>
Bold text is given more weight than regular text by
search engines, so put your keyword into a boldface phrase once or twice on
page.
7. Use your keyword in text early - and often.
Regular text is usually enclosed in a body tag ( ) or a paragraph tag within
body tag. Here's an example of a paragraph tag:
<*p>Your keyword: that's what
page is about, so use that keyword in
first sentence of text on your page.<*/p>
Use your keyword once or twice in
first sentence of text. A good rule of thumb is to repeat
keyword two-three times in each paragraph. There are many opinions about exactly what your keyword density should be.
Shoot for about 3% of
text, perhaps more if your text is over 500 words. Or even better, and simpler - just use your keyword 2-4 times in each paragraph, and keep your paragraphs no longer than 5-6 lines each. Just don't overdo. Better to have slightly fewer keywords, and then tweak your page later, than to be penalized for keyword stuffing as soon as your site gets spidered.
It will not hurt, and may help, to throw in a related keyword once in each paragraph as well.
8. Use your keywords in Alt tags.
Include your keyword in alt text for each image on your web page. This is
text that displays when you move your mouse over an image, as well as in speech synthesizers for
blind. Here is an example of an alt tag:
<*img src="url" alt="keyword in a phrase that describes
image">
There, those are all
places you should be placing your keywords!
