Essential Marketing Element - Win The Trust of Customer for Long Term Benefits by Arun Tibrewal (www.arun.info)Written by Arun Tibrewal
Medicine is an analytical science dealing with human life and B - Schools teach their Marketing potential professional everything but Medicine. Marketing then is more than selling a product. It encompasses a gamut of facets be it pushing or promoting a product or pulling in potential customer. Engineering is a skill and a science, Medicine is a skill a science and an art whereas Marketing is all of these and more - it is about macro scenario and about felt needs and desires which are ever changing and whimsical to say least. The enlightened and successful Marketing professional comprehends this, operates on multiple platforms, and utilizes what is taught and B - Schools and more!Marketing encompasses a wide range of analytical tools and measures and tactical warfare. To illustrate - a marketing professional will not be limited to conducting an in- depth customer analysis, market segmentation, market quantification - he would go beyond to include competitive analysis and reactions, target segment selection, market positioning and more. It utilizes Advertising to convey a message to market Sales are yet another tactical tool of marketing which ensures that customer’s expectations are met and ensures attaining a sustainable strategic advantage. Effective Marketing is cornerstone of any successful enterprise - be if marketing of Products or services. The strategy should be unique, subtle, relevant, and simple to appreciate while at same time being appealing to customer. The Potential customer should witness a vetting of his curiosity and interest - and have him coming back for more. Once Market positioning has been achieved let product speak for itself. The unique selling point of any product should rest with product and not in Brand Ambassador. The Brand Ambassador is a potent double edged weapon for it is laced with dealing with predictably imperfect human being for if his spotless virgin image gets tarnished Marketing would have to use great tact and timing in dissociating product form celebrity.
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