Comparative Campaigning is a debatable facet for it is a tacit acceptance of existence of a competitor and would work to his advantage. It is best not to acknowledge his existence at any point of time.

The discerning enlightened customer of today is market savvy and has access to an array of products addressing same segment of customers. The product with an edge would be one which exceeds customer expectations at all time and delights customer at a competitive price and prides itself in consistency of services rendered and inculcates a long term association with customer.

A tall order at that nevertheless an achievable one to say least, all it needs is ingenuity and tact.

The success in marketing then does not lie in selling an Air conditioner to an Eskimo for it would be akin to a breach in faith and will not inculcate a long-term association!

If you are enlightened, perceptive, multifaceted, communicative, innovative and quick witted - look no further - marketing fraternity needs you!

-------------------------------------- #2. Other People's Newsletter Layouts --------------------------------------

Thousands of people have already spent a lot of time to create professional templates for their newsletter. So you have thousands of newsletter layout ideas to learn from.

You can get inspired by designs of your favorite newsletters or find more newsletters in ezine directories. Don't copy their designs though - but learn from them.

---------------------- #3. Offline Magazines ----------------------

You can get great design ideas from some offline magazines. Just look for those kinds of designs that are suitable for online publications too.