I cringe with disgust as I notice how enthralled these companies are with themselves. For instance, a sales letter I received late last year stated: "We have been in business for 10 years"

"I am certified in three different areas..."

"I know this is kind of service you've been waiting for"

"We serve clients in Los Angeles area"

Now, if your thinking what I'm thinking...

"WHO CARES?"

There wasn't one mention of anything that benefited me in letter. It spoke only of themselves, with a proud self-serving tone. Why would I do business with someone that doesn't care enough to learn more about my needs, wants and desires? This guy was too busy telling me about himself.

He's not alone, however. Almost every direct mail piece I receive in mail is filled with "I", "me," "our," and "we."

Now, it's really not all that practical to write a letter without saying "I," "we," or "our" - but you should certainly have word "YOU" 5 or 6 six times for every reference to "us" "we" or "my company."

Here are some examples of how you can easily change way you present yourself from a "ME" mentality to a "YOU" attitude."

Instead of...

From many years in advertising business, I learned one very important thing. Making a business a success is not an overnight task.

Many clients came to me thinking that I could write an ad campaign that would turn their business into an instant success. Fact is, I can probably write a campaign to sell anything you have. However, that alone will not make your business successful.

Your business success is going to eventually depend on type products that you offer and/or service that you provide. As I stated, I can write a campaign to sell anything but if that product is worthless, your next product is going to be very difficult to sell.

If you have decided to jump into internet marketing arena, here are a few things that could help you be more successful.

1. Choose Your Products Carefully - Don't just sell a product or service because you can. Check them out before you dive in to offering them with your name attached. Remember your reputation is on line and making a few dollars now is not worth long term damage that can occur. Choose carefully and remember, you want to sell something that people will be happy with. If you get reputation of being associated with good products, you have won half battle.

2. Make Your Product Valuable - You are going to read 100 times a day that best way to make money on internet is to have your own product. Make sure it is of high quality when you do it. Do not sacrifice quality just to get a product on market. I know plenty of people who make a very nice living on net without their own product. Yes, in time, your own product will be beneficial but don't rush it.