Drive People to Your Site to Buy Your Products

Written by Judy Cullins

Bring those visitors back for more, applauding you and saying BRAVO! They will create a buzz about your great site, and send you many more visitors through word of mouth. These visitors are your personal marketing force.

If you are a non-techie like me, you may not have heard of what a "sticky" Web site is (it isrepparttar stuff that lures visitors back again and again). But we do know we want that!

Forget getting torepparttar 125095 top ofrepparttar 125096 search engines. Let your Webmaster do that. Instead, try out some of these low- maintenance ways to bring 'em back to your Web site for more.

1. Upload new, original, and useful content often. Do not think of your Web site as a virtual brochure. Avoid blatant ads such as banners, which turn visitors off. Give them information only they can't find anywhere else and give it free. People want and need how to's, especially.

Always think benefits when you post some new article. Helping your visitors get what they want will bring their trust and respect as an expert, and eventually, bring you profit from your book, other products, or service.

2. Update your Web site content regularly and often, perhaps daily or weekly. If someone visits your site and finds nothing new, they will disappear into cyberspace and spend their time on other sites.

If you don't want to write articles, copy and paste other people's articles or tips from their ezines or Web sites with their permission, of course. Keeprepparttar 125097 pieces under 1200 words. Common lengths are anywhere from 75-1000 words. You can include a tip list, past feature articles from your ezine, an excerpt from your book, poetry, a heart-felt story, or a character sketch from your fiction book.

3. Publish your own ezine. Make it short and sweet. Start with a monthly, then see if you can do it bi-weekly. If you don't stay in regular touch with your possible buyers, they will forget you and your book's message.

People want to know you better, so they can trust you and think of you as an expert in your field. Your free information, tips and resources will keep them as subscribers. If they like your eMag, they will recommend it to others. The opt-in eNewsletter tops all other ways to drive traffic to your site, and it can be mass mailed free, too. Check out

4. Include a recommending service on your site. Your repeat visitors create new traffic. Check out www.Recommend- It's free, fast, and versatile. Each time someone recommends your site, they are entered in a contest to win a Palm V reading device and a chance to win $10,000.

5. Host a forum on your site where people can interact fully and you can share your knowledge and offer suggestions. It's a great way to help others and get these people visiting your site often because they want to know you as a real person. Without a chance to interact with you people lose interest.

8 Top Tips For Rapidly Building A Golden Opt-In List - The Key To Internet Riches!

Written by Paula Morrow

Opt-in lists...they formrepparttar foundation of most profitable internet businesses. Sorepparttar 125094 building of a powerful opt-in list should berepparttar 125095 goal of every Internet marketer. Here you will discover tips for building such a list, and new ideas for optimizing it through marketing.

The term 'opt-in' should already be familiar. Briefly, it's when an interested party exchanges his/her name and email address for requested information (a free report, a free mini-course, monthly ezine, etc.). By 'opting-in', or volunteering their email address, a person has given you permission to send them additional information and offers via email.

However, and this is key, to build a strong opt-in list, you must offer your prospects something of value. People are too busy these days, and they are being bombarded by information constantly. To break throughrepparttar 125096 clutter, your information must be perceived as important and timely. Position your product or service as a solution to a current problem, concern or pain, and you have a much better chance of creating a life-long customer.

Spam - The 'Dark Side' of Internet Marketing

ONLY SEND EMAILS TO THOSE WHO HAVE GIVEN YOU PERMISSION TO DO SO, by responding to a legitimate opt-in offer! To not do so is to spam, and riskrepparttar 125097 sudden suspension of your web site and ISP account. In a word, don't.

That said, you must think creatively for ways to capture those golden names and email addresses. Include fields for ezine sign-ups on every page of your site, or add a simple form that will automatically capturerepparttar 125098 name/email addresses. If you offer free information in exchange, connect these sign-up opportunities with an autoresponder (capturingrepparttar 125099 names into a mailing list) and your prospect can be sentrepparttar 125100 requested information instantaneously, saving a lot of time and hassle.

Here are some more ideas for building your opt-in list. In exchange for prospects giving you a contact name and email address, you could:

*Offer to notify them when updates happen on your website, or when there are important changes in your industry or its resources (becoming THE source of targeted information for your clients)

*Offer to contact them when a special promotion runs on a product or service

*Offer a daily tip/weekly/monthly or quarterly newsletter (this is an extremely popular and effective, since you are providing people with free and valuable information. It also establishes your credibility as an expert in your chosen field)

*Provide a special report (or series of special reports or a series of 'mini-courses') on a topic of interest

*Register your ezine withrepparttar 125101 ezine directories: manually, at or with automated ezine submission software at eZineAnnouncer (

To bring in off-site traffic to build your list, you could:

*Write a testimonial for your favorite product, in exchange for your name and link to your website being noted atrepparttar 125102 bottom *Write an article and submit it to other like-minded ezines to publish, including a compelling 4-6 line resource box atrepparttar 125103 bottom stating your name, credentials, and web site address

*After your list is large enough to calculate your conversion rate/return on investment (ROI) - aroundrepparttar 125104 500 mark - you could purchase additional traffic at co-registration sites. Some to investigate:, and

Remember, The Gold Is In The List!

Once you have built a targeted, opt-in email list, you now have a pool of prospects to market to. Always respect your list, and treat it likerepparttar 125105 goldmine it is. Vow to only provide quality and value, and you will be on your way towards building a profitable business onrepparttar 125106 Internet!

=============================================== Paula Morrow is president of Ideal Marketing Corporation. She specializes in public relations, information marketing and creating cashflow systems, plus coaching new webpreneurs on innovative ways to promote online. Her newsletter, IDEALProfits, is read in over 12 countries. Subscribe, and receiverepparttar 125107 co-brandable 'How To Start Your Own Traffic Virus' and 4 other ebooks FREE. ===============================================

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