Drive People to Your Site to Buy Your Products

Written by Judy Cullins

Continued from page 1

Allow your visitors to post a message or reply to other messages. They will check back every few days for new messages or replies. To find these services, do a search on "free webmaster resources." Two specific ones: and Check out this discussion group

6. Remind your visitors to bookmark your site. Tell them you update material every day or week. If you omit this, you pass up a great opportunity to lure repeat, loyal visitors. You want more visitors, and you want them to spend a lot of time on your site. The more time they spend on your site,repparttar more likely they will check out your products or services pages.

The biggest complaint from clients is that they get hits, but not enough sales. When you followrepparttar 125095 above tips, you'll be much more likely to succeed at increased sales.

7. Serialize some of your content. If visitors get it all in one visit, what's to keep them coming back?Put one part of an article, special report, or excerpt from your book on your site each week or so. Let people know this through your eMagazine.

8. Post a monthly special only for your Web visitors. Call it "Discount ofrepparttar 125096 month," or"Freebie ofrepparttar 125097 month." Without incentives your audience will go elsewhere. Go to your files now, and see what you can use. This fabulous technique has worked well forrepparttar 125098 author.

9. Enjoyrepparttar 125099 journey. Each day, you can learn something that will make your Web site more real, more YOU. Let your passion show! Add some personal information such asrepparttar 125100 personal column. 'The Coach's Corner" is a new column inrepparttar 125101 ezine, "The Book Coach Says." It mentions personal writing and marketing set backs, boo boos, along with a tip or so. Put personal messages on your site too.

10. Allow everything you do onrepparttar 125102 Net to be easy and fun. If you don't love to create ad copy, or if you don't likerepparttar 125103 technical side, delegate it to someone who loves it. Do what you do best and hirerepparttar 125104 rest. It's far smarter to eliminate all struggle from your adventure, so you will shine at what you do.

The biggest complaint from clients is that they get hits, but not enough sales. When you followrepparttar 125105 above tips, you'll be much more likely to succeed at increased sales.

Judy Cullins: author, publisher, book and web coach eBook: Ten Non-techie Ways to Market Your Book Online Send an email to The Book Coach Says... includes 2 free eReports Email:

8 Top Tips For Rapidly Building A Golden Opt-In List - The Key To Internet Riches!

Written by Paula Morrow

Continued from page 1

Opt-in lists...they formrepparttar foundation of most profitable internet businesses. Sorepparttar 125094 building of a powerful opt-in list should berepparttar 125095 goal of every internet marketer. Here you will discover tips for building such a list, and new ideas for optimizing it through marketing.

The term 'opt-in' should already be familar. Briefly, it's when an interested party exchanges his/her name and email address for requested information (a free report, a free mini-course, monthly ezine, etc.). By 'opting-in', or volunteering their email addrerss, a person has given you permission to send them additional information and offers via email.

However, and this is key, to build a strong opt-in list, you must offer your prospects something of value. People are too busy these days, and they are being bombarded by information constantly. To break throughrepparttar 125096 clutter, your information must be perceived as important and timely. Position your product or service as a solution to a current problem, concern or pain, and you have a much better chance of creating a life-long customer.

Spam - The 'Dark Side' of Internet Marketing

ONLY SEND EMAILS TO THOSE WHO HAVE GIVEN YOU PERMISSION TO DO SO, by responding to a legitimate opt-in offer! To not do so is to spam, and riskrepparttar 125097 sudden suspension of your web site and ISP account. In a word, don't.

That said, you must think creativily for ways to capture those golden names and email addresses. Include fields for ezine sign-ups on every page of your site, or add a simple form that will automatically capturerepparttar 125098 name/email addresses. If you offer free information in exchange, connect these sign-up opportunities with an autoresponder (capturingrepparttar 125099 names into a mailing list), and your prospect can be sentrepparttar 125100 requested information instantaneously, saving you a lot of time and hassle.

Here are some more ideas for building your opt-in list. In exchange for prospects giving you a contact name and email address, you could:

*Offer to notify them when updates happen on your website, or when there are important changes in your industry or its resources (becoming THE source of targeted information for your clients)

*Offer to contact them when a special promotion runs on a product or service

*Offer a daily tip/weekly/monthly or quarterly newsletter (this is an extremely popular and effective, since you are providing people with free and valuable information. It also establishes your credibility as an expert in your chosen field) *Provide a special report (or series of special reports or a series of 'mini-courses') on a topic of interest

*Register your ezine withrepparttar 125101 ezine directories: manually, at or with automated ezine submission software at eZineAnnouncer (

To bring in off-site traffic to build your list, you could:

*Write a testimonial for your favorite product, in exchange for your name and link to your website being noted atrepparttar 125102 bottom *Write an article and submit it to other like-minded ezines to publish, including a compelling 4-6 line resource box atrepparttar 125103 bottom stating your name, credientials, and web site address

*After your list is large enough to calculate your conversion rate/return on investment (ROI) - aroundrepparttar 125104 500 point - you could purchase additional traffic at co-registration sites. Some to investigate:, and

Remember, The Gold Is In The List!

Once you have built a targeted, opt-in email list, you now have a pool of prospects to market to. Always respect your list, and treat it likerepparttar 125105 goldmine it is. Vow to only provide quality and value, and you will be on your way towards building a profitable business onrepparttar 125106 Internet!

=============================================== Paula Morrow is president of Ideal Marketing Corporation. She specializes in public relations, information marketing and creating cashflow systems. Her newsletter, IDEALProfits, is read in over 12 countries. Subscribe, and receiverepparttar 125107 co-brandable 'How To Start Your Own Traffic Virus' and 4 other ebooks FREE. ========================================

Paula Morrow is webmaster of and has extensive marketing experience earned from 20 years in the public relations, entertainment and advertising worlds. Now applying this knowledge to the Internet, she enjoys creating cash-generating systems and coaching marketers on innovative ways to promote their businesses both online and off.

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