Bring those visitors back for more, applauding you and saying BRAVO! They will create a buzz about your great site, and send you many more visitors through word of mouth. These visitors are your personal marketing force.

If you are a non-techie like me, you may not have heard of what a "sticky" Web site is (it is stuff that lures visitors back again and again). But we do know we want that!

Forget getting to top of search engines. Let your Webmaster do that. Instead, try out some of these low- maintenance ways to bring 'em back to your Web site for more.

1. Upload new, original, and useful content often. Do not think of your Web site as a virtual brochure. Avoid blatant ads such as banners, which turn visitors off. Give them information only they can't find anywhere else—and give it free. People want and need how to's, especially.

Always think benefits when you post some new article. Helping your visitors get what they want will bring their trust and respect as an expert, and eventually, bring you profit from your book, other products, or service.

2. Update your Web site content regularly and often, perhaps daily or weekly. If someone visits your site and finds nothing new, they will disappear into cyberspace and spend their time on other sites.

If you don't want to write articles, copy and paste other people's articles or tips from their ezines or Web sites with their permission, of course. Keep pieces under 1200 words. Common lengths are anywhere from 75-1000 words. You can include a tip list, past feature articles from your ezine, an excerpt from your book, poetry, a heart-felt story, or a character sketch from your fiction book.

3. Publish your own ezine. Make it short and sweet. Start with a monthly, then see if you can do it bi-weekly. If you don't stay in regular touch with your possible buyers, they will forget you and your book's message.

People want to know you better, so they can trust you and think of you as an expert in your field. Your free information, tips and resources will keep them as subscribers. If they like your eMag, they will recommend it to others. The opt-in eNewsletter tops all other ways to drive traffic to your site, and it can be mass mailed free, too. Check out www.topica.com.

Asking questions in your sales letter is a powerful way to truly engage your readers. It creates a need for an answer, and separates buyers from uninterested.

Of course some believe that by asking questions you run risk of someone responding "no", and therefore, they won’t read your sales letter. While this is true, if you ask right questions, you’re deeply engaging those that are interested. And those that stop reading weren’t going to buy anyway.

Here’s how it works…

By reading this article, I know that you are interested in increasing response of your sales letter. And understanding this, if I created a product that offered to teach you these techniques, I would ask certain questions that would keep you interested.

For instance…

"Do you want to learn a simple technique that takes less than 2 ½ minutes of work, but will instantly double response of any sales letter you apply it to?"

"Would you like to learn 3 words you can add to your headline that will guarantee everyone will read your sales letter? I’ll reveal answer within this letter".

Those interested in learning these techniques will keep reading to find out answers. And those that don’t keep reading aren’t interested in my product anyway, and no amount of selling will get them hungry for something they simply don’t want.

2) GUARANTEE EVERY BENEFIT YOUR PRODUCT HAS

Your guarantee is a powerful way to make prospects believe in you and your offer.

But it’s not enough to say you guarantee their satisfaction. Instead, spell out each strong benefit your product offers, and then guarantee it.