Don't Forget Research TimeRobert Nixon
You should remember internet was made as a research tool. The whole concept is for someone to 'get on internet' to find something.
Whether that 'something' is your website or not, they will spend some time investigating, checking various results until they have determined their 'quest' is over.
I recently checked my site stats given me by my hosting company and found many hits and page views were coming from search engines. Each engine is listed, along with search term used and page of my domain that was returned in search.
Most of these had been directed to a newsletter page.
I had not submitted my newsletter pages separately, nor have I ever submitted my 'newsletter list' page to engines, but there it was !!
I do, however, write articles and submit them to various places that look for articles.
You may have what they are looking to find on your website but they may never see is because you have not spent time to submit your information as an article. Even testimonials count.
Here are some rules you may want to follow:
1. Write about something you know about. You don't have to be an expert, all you have to say is " in my opinion", or " I have observed".
2. Don't try and disguise an advertisement as your article, you can do that in another way at end in 'About author' tag. Besides, this is ONLY place you can do so that will be allowed by editors.
3. Allow others to use your articles as 'content' for their newsletters, etc. As long as 'About author' remains intact.
4. Save your newsletter summary page as a separate page in your domain.
http://www.cpucash.net/newsletterlist.htm
5. If it is categorized by month save each month as a separate page in your domain.
http://www.cpucash.net/january2005.html
6. Save your articles on their a separate page in your domain.
http://www.cpucash.net/RobertArticles.html
What results will show is title of page returned by engine and a few words, normally first 25 or so, that follow, with a 'hyperlink' for researcher to 'click' on to see your page done for you pointing to title page given as result.
How do you benefit?
First: You had to do nothing for someone to be directed to your site as far as promoting. All you had to do is follow steps above ( 4,5,6 ), and follow your normal procedure of insuring you have 'tags' correctly inserted when you created page.