Do the Search Engines Know Your Website?

Written by Chet Childers


Are you considering a search engine promotion campaign to improve your website's search engine visibility? To aid in your decision, have you checked your website to determine its search engine awareness?

Perhaps you may be thinking why do I need to check my website? Do you remember going torepparttar doctor for an illness? Hopefully, your doctor performed some tests to diagnose your illness before prescribing your medication. If not, you may have gotten some very undesirable results. Inrepparttar 127766 case of your website, you need to diagnoserepparttar 127767 patient and determinerepparttar 127768 extent of your website's search engine visibility. Based on your findings, you can decide to focus on standard search results or paid search results.

Your checks should be done inrepparttar 127769 Google and Yahoo search engines since they arerepparttar 127770 major search engines in today's marketplace. As an option, you should consider MSN since they have recently released their search engine. It is only a matter of time before they are considered a player, if not already. Your first check determines if your website is indexed in Google or Yahoo. Think aboutrepparttar 127771 card catalog in your library. Each book has a card inrepparttar 127772 card catalog signifyingrepparttar 127773 indexing ofrepparttar 127774 book inrepparttar 127775 library. In this exercise you'll check if your website has a "card" inrepparttar 127776 Google or Yahoo card catalog.

The first exercise is opening your web browser torepparttar 127777 Google - www.google.com, Yahoo - www.yahoo.com or MSN - www.msn.com website. Enter your website's URL, www.yourdomainname.com, inrepparttar 127778 search box and reviewrepparttar 127779 search results. Your website's domain name or URL should appear inrepparttar 127780 search results if your site is indexed.

If justrepparttar 127781 domain name or URL is listed,repparttar 127782 website has been indexed but not crawled byrepparttar 127783 search engine spider. A domain name and several lines of descriptive text indicaterepparttar 127784 website has been crawled byrepparttar 127785 search engine spider to determinerepparttar 127786 website's content. Also, look forrepparttar 127787 link "Cached Page" or a similar phrase. This is another indicationrepparttar 127788 website has been crawled for content byrepparttar 127789 search engine. Now, you should know if your website is indexed and has a "card" inrepparttar 127790 search engine card catalog. Your second check evaluatesrepparttar 127791 extent of your website's indexing by determining which website pages are indexed byrepparttar 127792 respective search engine.

The second exercise is opening your web browser torepparttar 127793 Google, Yahoo or MSN website. Enterrepparttar 127794 "site" command and your website's URL inrepparttar 127795 search box inrepparttar 127796 format "site:www.yourdomainname.com" (quotation marks not required) and reviewrepparttar 127797 search results. All of your website's pages indexed byrepparttar 127798 queried search engine should be listed. Atrepparttar 127799 top ofrepparttar 127800 search results screen look for "Results X - Y of about Z from www.yourdomainname.com" or a similar phrase. The value for Z indicatesrepparttar 127801 total number of pages indexed byrepparttar 127802 queried search engine for your website.

In addition, you might seerepparttar 127803 comment "repeatrepparttar 127804 search withrepparttar 127805 omitted results included" inrepparttar 127806 results listing. Sincerepparttar 127807 search engine does not always showrepparttar 127808 entire listing, you can clickrepparttar 127809 link and viewrepparttar 127810 complete list of your website's indexed pages. Your third check determinesrepparttar 127811 number of inbound links from other websites to your website. The number of inbound links is very important inrepparttar 127812 ranking algorithms of many ofrepparttar 127813 search engines. The commands for this exercise are slightly different betweenrepparttar 127814 search engines. We'll reviewrepparttar 127815 commands forrepparttar 127816 three major search engines. The other search engines have similar commands.

Types Of Keywords

Written by Vikas Malhotra


Keyword can be classified into three categories :

-Single word Keyword -Multiple word Keyword -Keywords based on Theme

Keyword(s) are basic raw material used in Search Engine Optimization (SEO). Keyword selection must be done using Keyword Research where we use special tools to find out a list of Keywords (search terms) searched by targeted audience, recently. Keyword can be single word, two or three words, multiple words and theme based.

Lets detail each of these one by one . Understanding these categories of keywords would also help one to decide as to their targeting on specific pages.

Keyword of Single word ----------------------

Keyword of Single word is used to target a large traffic but leads to highly competition category of sites. Keyword of Single word are known as generic Keyword(s) where we target general audience. Keyword of Single word does not help to target a specific page for a specific audience.

Although, Keyword of Single word helps in bringing huge traffic but these terms are mostly not relevant these days, as, searchers mostly use two or three keyword to find out their required information.

Instead single word keywords are good theme keywords.

We can use these primary keyword 5 to 7 times in a web page for good theming according of a site. The inside pages ofrepparttar site can qualify these themes into product or service categories by adding qualifiers to these theming keywords.

Example:

Keyword “Services” will produce result of allrepparttar 127765 web sites related to Services which can be United States Department of Health and Human Services, The Substance Abuse and Mental Health Services, direct Services, online Services, offline Services, Indian Services, American Services, food Services, agricultural Services, business Services, free Services, paid Services, etc.

Keyword of Multiple words -------------------------

Keyword of Multiple words is used to target a specific traffic, which leads to high sale, top position in search result listing as well as improves page rank competition. Keyword of Multiple words are known as Specific Keyword(s) where we target a specific audience & not general searcher. Keyword of Multiple words helps to target a specific page for a specific audience.

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