Google & MSN

Open your web browser to Google or MSN website. Enter "link" command and your website's URL in search box in format "link: www.yourdomainname.com" (quotation marks not required) and review search results.

All external website pages linked to your website and indexed by queried search engine should be listed. At top of search results screen look for "Results X - Y of Z linking to www.yourdomainname.com" or a similar phrase. The value for Z indicates total number of externally linked pages to your website.

Yahoo

Open your web browser and go to Yahoo website. Enter "linkdomain" and "-site" command and your website's URL in search box in format "linkdomain:www.yourdomainname.com -site:www.yourdomainname.com" (quotation marks not required). The "-site" command is used exclude internally linked website pages from results.

Review search results. All external website pages linked to your website and indexed by Yahoo should be listed. At top right of search results screen look for "Results X - Y of Z linking to www.yourdomainname.com." The value for Z indicates total number of externally linked pages to your website.

Do not be alarmed if displayed results from Yahoo and MSN are significantly different from Google. Recently, Google began displaying limited or no results from "link" command. The general conclusion from search engine optimization community was that Google felt disclosing link information might possibly share too much information regarding their ranking algorithm and its impact on a specific website. From these three simple checks you should have determined if search engines know existence of your website and be prepared to select proper search engine promotion campaign. A pay-per-click search engine campaign would be a good choice if your website's search engine visibility is limited and time deadline to achieve your desired search engine rankings is short. If time to achieve desired search engine rankings is not critical to your website's marketing plans, then a search engine optimization campaign to improve standard search results could be a logical decision.

Keyword of Multiple words, more often than not are location specific and related to geographic area of your intended services or products.

Keywords based on Theme -----------------------

Keyword based on Theme are used to target a highly targeted audience, which leads to quick high sale, top position in search result listing as well as boosts page rank. Keywords based on Theme are known as Conceptual Keyword(s).

Keywords based on Theme consists all possible primary Keywords related to web site therefore attracts high traffic of targeted audience. Keywords based on Theme add quality by providing Keyword Rich Text to search engines, which improve results and provide targeted search result listings.

Keywords based on Theme are used in each page of web site to focus on a specific topic correlated to a targeted topic or idea (theme). Keywords based on Theme effectively contribute in growth of informative pages for its site focusing on different related topics.

Keywords Targeting Strategy ---------------------------

Keywords Targeting Strategy is a tactic, which guides in placing primary keywords like Keyword of Single word, Keyword of Multiple words and Keyword based on Theme according to their importance for successful optimizations of site.

Vikas Malhotra.

This article can be reprinted as long as resource box stays intact.

------ I'm an eBiz consultant and owner of Mosaic Services- an SEO Company. I regularly write and submit articles on various SE specific topics.

To find more articles, please visit my site http://sem.mosaic-service.com

I'm an eBiz consultant and owner of Mosaic Services- an SEO Company. I regularly write and submit articles on various SE specific topics.