© Philip Campbell - All Rights Reserved

Cash is lifeblood of every business. Cash is what keeps your business alive. It is a very precious asset that must be treated with care and attention it deserves.

Always remember, Cash Is King, because No Cash = No Business.

One of cold, hard realities of business is that if you ever run out of cash, your business goes down toilet. All your hard work goes right down drain. Your dreams and desires for creating an exciting and profitable business come crashing down.

Stop and ask yourself this question - What is my cash balance right now?

If your answer is "I don't know", then you don't have your cash flow under control. It means you are not "doing today's work today". You are not "doing dishes" each day.

AN ACCURATE CASH BALANCE IS CRITICAL

In business, you have to have good numbers. And most important number of all is your cash balance.

Even most intelligent and experienced person will fail if they are making business decisions using an inaccurate or incomplete cash balance.

Decisions that might otherwise be brilliant become deadly when they are made based on inaccurate data. If you go to doctor and he makes an inaccurate diagnosis, treatment he prescribes for you could be harmful - even fatal.

DOING THE DISHES EVERY DAY

The key to keeping an accurate cash balance in your accounting system is to do today's work today. It's "doing dishes" every day.

The problems start when you, or person you have in charge of your books, violate this rule. When entering cash receipts is put off and entering invoices is delayed.

THE "DISHES" TEST

The late Norman Vincent Peale was a controversial preacher who burst into public consciousness with his best-selling book, "The Power of Positive Thinking". He felt that ordinary people could become really quite remarkable if they believed in themselves, and if they do, thwy will find secret of success.

So many people trying to start a business, don't believe in themselves. They look for advice from self proclaimed "gurus" and try very little on their own. Any MLMer will tell you about power of duplicatable systems. While much of this is true, and it is not always necessary to re-invent wheel, many miss a very important point.

A duplicatable system does not demand that you memorize a script. It basically means that you know your product, and have seen what has worked for others, and follow their lead. If you add your own ingenuity and sales efforts, you will do even better.

If you aren't creative type, it really is best to follow a tried and true system. But if you are, you are selling yourself short if you don't branch out and develop some of your own techniques. If you believe in yourself as well as your product you have a winning combination.

If you look back in history, you will see many examples of ordinary people who have achieved extraordinary results. Many of best known people, who have left their mark in pages of history, failed a number of times on their climb up ladder. This is not a "history lesson" so we won't go into specifics, but there is no doubt this is true.