Do You Judge A Book By Its Cover!

Written by Andrew Eaton


By Andrew Eaton

The difference between having an ultra-attractive e-book cover and an average one can berepparttar difference between an e-book with five downloads, or an e-book with five thousand downloads.

Distinctive and professional e-book covers are proven to increase sales significantly. You can use them in advertisements to lure people to your e-book. They also entice people to actually readrepparttar 120633 ad copy, something many Internet surfers just dread doing. When it comes to Internet advertising, pictures speak louder than words.

So how do you create a professional eCover!

There are too options for this

1. DIY (Do It Yourself)

2. PAY (Cost Up To $150)

lets look at both ofrepparttar 120634 above options and focus on them a little more.

#1 DIY (Do It Yourself)

· You can spend hours trying to create just 1 eCover

· Software To Compile/Edit (Up To $97 Or More

· Graphics (Cost Hundreds Of Dollars)

· Complete when you finish it

My first eCover took just over 2 hours and I thought it was amazing, boy was I wrong it was awful.

Creating Value With Streaming Video Content

Written by John Howarth


Having a corporate or promotional video for your company is often viewed as something of an expensive luxury – useful, but rarely considered to be an essential marketing tool. Whilst many businesses can understandrepparttar benefits of having a corporate video, all too often they are put off byrepparttar 120632 perceived cost and subsequently find it hard to justify commercially. Furthermore,repparttar 120633 process of making a video can at times, appear complex and intimidating, with an array of technical terms and processes.

Streaming video provides a number of useful opportunities for maximisingrepparttar 120634 potential of an existing corporate video. And compared to other distribution media such as DVD or CD-ROMs it also offers a cost-effective solution for broadcasting a new corporate presentation to a wider audience.

Although streaming video is certainly not a new concept and has been around for some time, it’s now easier than ever to add streaming video content to your website. The technology required to enable video streaming is widely available, it’s relatively inexpensive and withrepparttar 120635 dramatic growth in high speed, broadband internet connections, a growing number of internet users can now view high quality, streaming video on their computers.

In this article, leading corporate video & business television producer, John Howarth, explains some ofrepparttar 120636 ways in which streaming video content can be made to work effectively for your business and produce tangible results.

Provide Compelling Content Try to provide content that creates a real interest forrepparttar 120637 viewer. Instead of simply informing them of your key corporate values –repparttar 120638 typical narrative being ‘how successful we are,repparttar 120639 great products & services we offer, our featured clients’ - why not turnrepparttar 120640 message into something that is actually useful and engaging to watch.

Take for example a company that manufactures kitchen products. Whilst you could produce a video to establish company values by highlighting such areas as quality of craftsmanship and original design ofrepparttar 120641 product, this information is almost certainly available more easily onrepparttar 120642 web pages. It could be far more interesting forrepparttar 120643 viewer to provide them with a series of recipes, which featurerepparttar 120644 products being used in context.

Another technique is to provide content that is not centrally focused to your company’s core products & services. For example, your company sponsors a sports event or art exhibition. How about showing some clips fromrepparttar 120645 event, with company branding around it? By using more recognisable and popular content, you are creating a wider ‘reach’ forrepparttar 120646 video, withrepparttar 120647 added possibility of gaining increased website traffic.

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