Do You Judge A Book By Its Cover!Written by Andrew Eaton
By Andrew EatonThe difference between having an ultra-attractive e-book cover and an average one can be difference between an e-book with five downloads, or an e-book with five thousand downloads. Distinctive and professional e-book covers are proven to increase sales significantly. You can use them in advertisements to lure people to your e-book. They also entice people to actually read ad copy, something many Internet surfers just dread doing. When it comes to Internet advertising, pictures speak louder than words. So how do you create a professional eCover! There are too options for this 1. DIY (Do It Yourself) 2. PAY (Cost Up To $150) lets look at both of above options and focus on them a little more. #1 DIY (Do It Yourself) · You can spend hours trying to create just 1 eCover · Software To Compile/Edit (Up To $97 Or More · Graphics (Cost Hundreds Of Dollars) · Complete when you finish it My first eCover took just over 2 hours and I thought it was amazing, boy was I wrong it was awful.
| | Creating Value With Streaming Video ContentWritten by John Howarth
Having a corporate or promotional video for your company is often viewed as something of an expensive luxury – useful, but rarely considered to be an essential marketing tool. Whilst many businesses can understand benefits of having a corporate video, all too often they are put off by perceived cost and subsequently find it hard to justify commercially. Furthermore, process of making a video can at times, appear complex and intimidating, with an array of technical terms and processes.Streaming video provides a number of useful opportunities for maximising potential of an existing corporate video. And compared to other distribution media such as DVD or CD-ROMs it also offers a cost-effective solution for broadcasting a new corporate presentation to a wider audience. Although streaming video is certainly not a new concept and has been around for some time, it’s now easier than ever to add streaming video content to your website. The technology required to enable video streaming is widely available, it’s relatively inexpensive and with dramatic growth in high speed, broadband internet connections, a growing number of internet users can now view high quality, streaming video on their computers. In this article, leading corporate video & business television producer, John Howarth, explains some of ways in which streaming video content can be made to work effectively for your business and produce tangible results. Provide Compelling Content Try to provide content that creates a real interest for viewer. Instead of simply informing them of your key corporate values – typical narrative being ‘how successful we are, great products & services we offer, our featured clients’ - why not turn message into something that is actually useful and engaging to watch. Take for example a company that manufactures kitchen products. Whilst you could produce a video to establish company values by highlighting such areas as quality of craftsmanship and original design of product, this information is almost certainly available more easily on web pages. It could be far more interesting for viewer to provide them with a series of recipes, which feature products being used in context. Another technique is to provide content that is not centrally focused to your company’s core products & services. For example, your company sponsors a sports event or art exhibition. How about showing some clips from event, with company branding around it? By using more recognisable and popular content, you are creating a wider ‘reach’ for video, with added possibility of gaining increased website traffic.
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