I now create eCovers for a living and make a nice tidy sum.

#2 PAY (Hire Someone)

· When you have no time

· Costs an arm and a leg

· Looks Professional

· Complete within 2-5 days

When I first started creating eCovers I spent all day trying to find ways to make it easy, and this is what I found:

· Hemera graphics (100,000 high quality photos)

· Adobe Photoshop to do my editing

· Script to compile eBook together

The above is all you need to create stunning covers; I’m sure if I can do it then so can you.

Its not hard to create eCovers, however if you have time, resources, then I would suggest you start creating them, but most people only need 1 eCover.

So why spend up to $300 or more for just one eCover, in that case I would highly recommend paying someone to create them for you.

You can find dozens of experts just do a search on Google for "eCovers, etc."

Thanks And Good Luck With your eCovers.

Re-Package Content Lets say you already have a corporate video, it’s around ten minutes long and you currently distribute it on a video tape format or DVD. The most obvious solution would be to have it transferred to a streaming format in it’s entirety and loaded up onto your website. Whilst a ten minute corporate video sequence may be useful as a backdrop display in a trade exhibition or screened to a captive audience in a conference, it’s often far too long to use as a streaming video clip on your website. Who really has time to sit and watch a corporate video clip for this length of time? It’s often far more useful to break sequence down into a series of individual clips or re-edit into a shorter, condensed version that has greater impact.

Following on from this, you might also want to distribute streaming video clips around different areas on your website. This way, clips featured can be targeted to match – and complement - page content. For example, on a page detailing company clients and case studies, video clip could feature customer testimonials; situated on a contact details page, video sequence could feature some generic shots of company locations and building exterior shots.

Brand The Video Whatever streaming video clips you use, try to ensure they are branded with your corporate identity. This could be a small logo in top corner of screen or a ‘picture frame’ wrapped around moving images. Taking it a step further, you may want to add an introduction sequence with animated corporate logos at beginning and end of every sequence. Another option is to create an HTML or Flash ‘player’ customised with your corporate identity. The video clip would then play within this frame and could be complemented by some animated product or service information around it.

When reviewing website statistics, it is frequently pages featuring streaming video content that are most ‘sticky’ and have longest viewing times by site visitors. Use this factor to your advantage - it’s an ideal opportunity to get your core brand values, products and services across to site visitor.

John Howarth is creative director of Blue Tuna Limited, a leading UK-based corporate communications & multi-media production agency. Past projects include live streaming for leading online bookmaker, Blue Square and the launch of the UK’s of the first club soccer channel, Boro TV for NTL.