Internet Marketing is a tough job; you must be inventive to beat mob. Just sending out those tired old ads will only make all your readers mad.

Write those ads in your own words. They'll be more likely to be heard. "I can't write," I hear man. Yes, you can… if you believe you can!

A few small changes in your sales copy can produce a big increase number of sales you get from your web pages and sales letters. Here are 12 simple things you can do to improve effectiveness of your sales copy -- and increase your sales.

1. Make sure every part of your message focuses on customer. Convert anything about you or your company into a customer benefit. For example, replace "14 years of experience" with "pleasing customers just like you for over 14 years".

2. Write your message way you would write to one person. Many people will read your sales copy. But each person will read it individually. Effective sales copy makes each reader feel like you are writing personally to him or her.

3. Communicate in simple and informal language. Replace words like "originate" with "start" and "receive" with "get". Use active words in present tense to grab your prospective customer's attention and hold their interest. People stop reading if they begin to feel bored.

4. Convert technical words and phrases into common words. Use words every prospective customer will clearly understand without stopping to think.

5. Replace general words and phrases with specific descriptions. For example, replace a phrase like "get fast results" with "our new clients average 9 percent more profit in first 60 days".

6. Divide long paragraphs into 2 or more short paragraphs. People read short paragraphs because they look easy to read. But they skim (or skip) long paragraphs because they look like a challenge.