You have to do something every day. Fall behind and you're going to pay. Decide your tasks and create a plan. You can do it if you believe you can!

"I can't do it" I hear you wail. If you don't try, you're sure to fail. Give it your best and you'll do well. Come on, get to it…give 'em ----!

So create that web site, do it now! Read more articles, you will learn how. "Too hard!" you think, to take a stand? You decide…do you believe you can?

** Visually attractive ** Easier to read ** More clearly understood

8. Don't overdo attention getters. Too much bold type, underlining or all upper case letters makes your message harder to read. Use them sparingly to highlight important benefits or features.

9. Eliminate anything cute, clever or humorous. It diverts reader's attention away from your message.

10. Keep your message positive and upbeat. Positive copy usually produces better results than negative copy ...except in politics.

11. Make sure your message flows smoothly. Readers should be able to visualize what you're saying without noticing words you're using to say it. Keep them engrossed in your message.

12. Avoid sensation and hype. They lower your believability and cause you to lose sales. Tone down any claims that sound exaggerated -- even if they are true.

Compare sales copy you are using on your web pages and sales letters with 12 strategies on this list. Revise your copy to implement those you overlooked. You'll enjoy an immediate increase in number of sales they produce for you. Then save this list and use it as a guideline next time you create (or pay someone else to create) new sales copy.

Bob Leduc is a Sales Consultant with 30 years experience in generating low-cost leads. He recently wrote a manual for small business owners, "How to Build Your Small Business Fast With Simple Postcards", and several other publications to help small businesses grow and prosper. For more info: mailto:BobLeduc@aol.com?subject=Postcards Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV