Keywords aren't just some words that allow search engines, like Google, to find your web site. They are also key elements for creating attractive language to use in your marketing or advertising material. For instance places such as: brochures, business cards, flyers, and ads. Keywords can also fit well into speaking engagements scripts or audiotapes scripts as well as audience handouts.It is important to create a keyword list for each product or service you have. The keyword list might even change slightly if there are various groups or audiences for that product or service.
For simplicity, I have omitted
word service and for word product to reflect both.
Creating your keyword list can begin after you have clearly identified buyer or audience for a particular product or service. You will need to know as much about buyer's demographic and charactertics as possible. I also recommend including their descriptive qualities and personalities. Here is a list to kick start your brainstorming process:
· Communicative · Competent · Dedicated · Enthusiastic · Expert · Hardworking · Improved · Positive · Negative · Professional · Relationship-driven · Self-confident · Successful · Tranquil · Spiritual · Understanding · Socially conscious · Early adaptor · Later buyer · Has to see it to believe it · Guarantee a must.
The list of keywords will describe product and target specific quality you have isolated as most important to those buyers. No grabbing out of midair. Take time and research, this will help you save money and reduce costly marketing experiences.
You can complete your research with any combination of methods. Here are eight methods to help you build from:
· Brainstorming · Yellow Pages or other indexes for services or products. · Reviewing your company literature already created · Checking out competitor’s literature · Surveying key customers · Searching through trade publications (articles and ads), and contacting them or visiting their web site looking for their buyer statistics/demographics. · Use a general dictionary and thesaurus · Use a specialized dictionary like the, Flip Dictionary.
You can use resources like yellow pages or other catalogue-type indexes listing grouping to discover keywords your product or service would be listed under.
Let’s move through an example. If you were selling a professional development product – you could be in any one of following professions: professional speaker, life, business, or executive coach, consultant or trainer. Your buyer or audience is somewhat successful you're your product will help them add additional success. Here is a list of keywords that could describe their characteristics or qualities:
