· Able to motivate others · Clearheaded · Clear-sighted · Committed to achieving excellence · Demands excellence · Full of character · Has good judgment · Has a wonderful stress-free life already · Highly perceptive · Lives up to her or her potential · Life-long learner · Sts high standards for themselves · Stays on track · Strives for perfection · Strives to excel · Takes initiative · Motivated to achieve

Okay, good start. Now, let’s begin to put all this together. Let’s zoom in on one of these: strives to excel. Let’s narrow down further to one word: excel.

Look up word excel in a synonym finder, thesaurus or my preference, Flip Dictionary and you find following keywords that you can add to your keyword list: best, better, exceed, outclass, outdo, out rival, outstrip, shine, star, superior, surpass, take cake, transcend, dominate, tower above, be head and shoulders above, stand out in crowd, hold sway, lead, take lead, lead pack.

The list can go on, however, will stop here because point is made.

After this, you could let your fingers travel through thesaurus and then add those words.

Alternatively, you could continue your list by visiting a few of your competitor’s web sites and see what keywords they use. You do this by visiting their home page, right clicking mouse on page, and select "view source." In HTML code look for "keywords." These are keywords they use for search engines to find them.

You will want to specifically focus on competitor web sites that appear in first ten spots on one or two major search engines, like Google.

Next, select another method from your list of resources and continue until you feel you have enough right words.

After completing your list, you will want to review and place keywords in priority order as best possible and eliminate any words that might be misleading. If you market globally, make sure none of keywords mean something offensive in their language.