An integral part of any quality CRM system is lead tracking software. This is part of system that helps you gather customer data from your sales force. The ideal lead tracking software package, however, won't just tell you where sales are coming from, but will help generate revenue by pointing sales representatives to higher conversion segments of your customer base.

Lead tracking software varies in features and capabilities, but most companies require a software package versatile enough to track both in-bound and out-bound sales information while taking into account numerous lead sources. If your current lead tracking software is unable to track lead information from a majority of following sources, chances are you're going to be left behind by your competition: · Word of mouth leads · Search engine/website leads · Email leads · Pay-per-click leads · Phone leads · Direct mail leads · Trade show leads · Advertising leads · Face-to-face sales leads

Today's companies need to be prepared to excel on multiple sales fronts by knowing their customers. Your lead tracking software should not only be able to collect important demographic data from customer "touch points" listed above, but it should also be able to make sense of data. Simply compiling terabytes of customer data is not going to necessarily boost revenue. The ability to separate and utilize useful customer info is what separates key players from guys that'll shortly be looking for new work.