Continued from page 1
While responsibility to give meaning to customer information lies primarily with management, quality lead tracking software can assist any businessman in slicing and dicing what could otherwise be incomprehensible mounds of data. The problem with most software packages however, is that they either only do one thing well, i.e. track website clicks/traffic, or they do many things with mediocrity. You can spend a bunch of money on half a dozen specialized programs, or settle for an all-in-one program that doesn't do any one thing really well.
While most companies are willing to invest quite a bit of money into lead tracking software, problem with first option is that while each program is great at what its supposed to do, none of separate programs mesh together well, if at all. That creates a communication problem for large, complex companies with separate sales, marketing, and customer care departments.
The good news is that lead tracking software that combines quality of focused applications with versatility of all-in-one packages are becoming available at prices that even budgets of smaller companies can handle.