As we all know, majority of business cards that are handed out either get forgotten or thrown in trash very quickly.

By making unique business recipe cards, you’re not only providing something of value, but you’re also advertising in a way where people will see and remember your business.

All you need to get started is a home computer printer, some recipes and some blank index cards.

When choosing your recipes, make sure that you have legal rights to use them.

Although recipe ingredients cannot be copyright protected, recipe instructions are, therefore you can’t just pick recipes out of magazines and books to use in this way.

You will need to either use your own unique recipes, or you can use recipes that have now fallen into public domain where copyrights have expired.

To help get you started, you can obtain over 260 public domain recipes in The Bread And Biscuit Baker's And Sugar-Boiler's Assistant.

Every recipe provided in The Bread And Biscuit Baker's And Sugar-Boiler's Assistant is now in public domain and free for anyone to use (for personal use or profit), and considering that they are for wonderful cakes and candies, these are perfect for your unique business recipe cards.

You can obtain a copy of The Bread And Biscuit Baker's And Sugar-Boiler's Assistant at following URL:

http://www.craftyprofits.com/bread

To make your recipe business cards, you will want to print one recipe on one side of a blank index card attractively, and your business ad on other side of card.

Make sure that you include a small line at bottom of card, on side that you have recipe that states something like following:

For more delicious recipes please send a SASE for recipe list to: YOUR NAME AND ADDRESS

This is so that you can send a price list (25 cents per card is good) for more cards to promote even more recipes (and ads) on your cards. Make sure statement is in a smaller font than actual recipe so that it doesn’t take up much room on your cards.

Be sure to be very creative and add nice graphics to backs of your cards to make your ads more attractive.

Yet, Yellow Page directory use is declining, while expanding segments of public don't rely on them at all. Yellow Page advertising costs keep going up, and complicated pricing structure is difficult to figure out.

Worse yet, having a Yellow Page ad doesn't deliver like it used to. People can find most of information they want without ever opening a directory. Your business needs its Yellow Page strategy to be in tune with times and your market.

Like most business owners, you must squeeze maximum value from every promotional dollar spent. That requires you to move beyond treating a Yellow Page ad like it's a separate, stand-alone way to promote your business. It's not. Your Yellow Page advertising needs to work in tandem with all rest of efforts you pursue.

The Internet Expands Your Arena Every business needs to put itself in front of people looking for what it does - and that's not just through Yellow Pages any longer. An increasing percentage of customers, who spend their money close to home, are Internet savvy. There's a major overlap between Yellow Page directory users and Internet users. That fact supports integrating your local and Internet promotional methods so they attract more new customers.

Yellow Page users are likely to be Internet users as well. And a business that ignores online activities entirely may have a tough time getting access to or credibility with those customers. It is possible to make online and traditional (offline) methods to attract customers work in tandem - improving effectiveness of each alone. So it's no longer an either-or, all-or-none choice whether to promote business online or off.

People who subscribe to online services consult Yellow Pages 23% more often than non-subscribers.

Frequent Yellow Page Users are: - 18% more likely than average to be Internet subscribers - 32% more likely to be among heaviest Internet users - 18% more likely to make purchases on Internet - 27% more likely to spend more than $1,000 on Internet purchases Source: Simmons