To do this, make up about 10 separate cards, using 10 different recipes and 10 different ad designs that you can use as samples of your work.

Next, create a short letter that explains benefits that businesses receive once you start distributing cards with their ads on them.

Point out that recipe cards are extremely likely to be used over and over again, and that they provide an excellent opportunity to have their ads seen by hundreds of local consumers.

Further explain how you plan to distribute your cards to local consumers, so that they understand that there is no work involved on their part.

Provide your prices on a "per ad" per card basis, usually 25 cents per card is a nice round figure, and include your phone number so that you can be reached if they would like to place an order.

It’s best to suggest a minimum order of 100 cards so that you don’t get orders so small that it would be a waste of time to print them.

Include a few of your sample cards (3 cards per letter is good) and start mailing your letters to businesses that pique your interest.

Once you receive some orders, there are several ways you can distribute cards quickly and easily.

You can advertise in your newspaper to send a free recipe in exchange for a SASE.

You can include ads on cards that people will order from after requesting your recipe price list.

You can compile several hundred different recipes in a regular index box and resell recipe boxes for even more profits.

You can also sign up for free tips course to help you make your new recipe business card business a success. The tips course provides wonderful tips to ensure your businesses successful launch, and provides methods that you can implement to make several hundred dollars per month in additional income.

To receive free tips course please visit following URL:

http://www.craftyprofits.com ips

Think creatively and I’m sure you can come up with many more ways to profit from creation, distribution and sharing of these wonderful recipe cards. Believe me, locals are going to love them!

Even a 100% local business can pull in more business by getting its low-tech and high-tech advertising to mesh. Visit http://www.yellowpagesage.com for lots of free practical assistance. As you broaden your visibility to buyers, your business will be found more often - by very people you've been looking for.

What Else has Changed? - Buyers are less trusting and more willing to shop around - Customers have more options and ways to find what they want - Availability of Internet Yellow Pages - Aging population uses Yellow Pages differently than young people - Development of unique niches and specialties - More choices for a "better deal" - More directories competing in a geographic area - More immigrants, or those from other cultures, unaccustomed to Yellow Page use - Area code proliferation fragments cities - Larger cities have multiple directories, rather than one large one - Development of specialized directories - like ethnic, non-English, women, minority, business to business

Become Visible Online - With or Without Your Own Web Site If your business already has a Web site, treat it as a way to expand reach of your Yellow Page ad and traditional marketing activities. Jettison expectation that it should make sales - few do so. But an information-packed Web site can support your traditional marketing methods very well.

Even without your own Web site, your small business can establish an online identity that helps buyers to find you. - Get listed in a variety of Internet Yellow Page (IYP) directories - Send emails to your "regulars" with special offers and useful information - Position yourself for Local Search - a method whereby customers use search engines to locate local businesses by town, state, region, zip code, etc.

Expand exposure of your business beyond your Yellow Page ad through a Yellow Page strategy that reaches whole globe. Your operation, whatever its size, will gain more credibility and traffic locally when it puts itself in bigger picture. (c) 2004, Lynella Grant