The economy has seen better times. After 3 tremendous years of growth in our business in 1998, 1999 and 2000, our revenues flattened over
second quarter of 2001 and went south after 9/11. While
central Florida area has arguably been hit harder than most areas due to our dependence on tourism, I believe many of you have experienced similar circumstances.Having been in business through several recessions (I had gas stations in
70’s when we had rationing) and financially surviving all but one, I would like to share a few thoughts.
Sometimes we learn most from our failures. In 1989 I had spent most of
decade building a thriving business in 2 retail stores. I did not foresee
"no name" recession that occurred in 1990 at
onset of
Gulf War. I opened a third store in another city and used nearly all of my capital reserves in doing so. When
war began, people cut back on spending. I experienced a 30% drop in sales almost overnight. With a negative cash flow and no cash reserves, it forced me to borrow money for operating capital. This began a "death spiral" which eventually cost me everything I had worked over 10 years to achieve.
Hindsight is 20/20, and looking back there were steps, if taken early, could have saved my business. If gangrene sets in, sometimes you have to cut off your arm to save your life! Hopefully, this recession has not caught you in
"death spiral", but here are a few tips that I learned
hard way.
EXPECT THE BEST, PREPARE FOR THE WORST!!
Conserve and preserve some of your capital! Set aside at least 5-10% of your daily revenue into a separate account to be used as a contingency or emergency fund.
Carefully weigh any plans or obligations that could not be met with a 20-25% decline in expected revenues.