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Do not personally guarantee any loans or long term leases! There is almost always an alternative.
Take a hard look at all possible means of cutting expenses. Make
tough adjustments sooner rather than later. Don’t wait until you have no choice.
Don’t be too proud to get advice! Ask other, possibly more experienced, successful business people. Talk to an attorney. Hire a business consultant.
Consider taking in a partner or selling your business. Again, plan ahead, ask a reasonable price and don’t wait until you are desperate.
I hope I’m wrong but I believe there is a good chance that
economy is going to get worse before it gets better. Now is
time to get lean and mean. Take necessary steps now to weather
storm. In a year or two things should be better. If you can survive or even show some growth now, there will be a great opportunity to prosper ahead. Recessions weed out a lot of
weaker and shady competition. They tend to clear
muddied waters.
Weathering a recession tests your patience. It is very frustrating when sales are sliding or stagnant despite your best efforts. Here in Florida we have rip currents at
beach. Swimmers who drown try to swim straight to shore against
current, survivors ride with
current until it ends and then swim to shore. Don’t fire all your help and try to work 16 hours a day to offset
economy or you will burn out and drown. Think twice before you double or triple your advertising budget. Get back to
basics of what worked when you first started. Try to relax, anticipate and do
best you can. This too shall come to pass.

Bill Phillips is the Publisher/Editor of the BizEbuddy Newsletter. With over 24 years sales, marketing & small business experience, he provides his readers with homespun tips, advise & resources. Visit his web site at: BizGrowthSolutions.com or to subscribe, Mail to: Bizgrowthsolutions-19810@autocontactor.com