Every business experiences slower periods. For some, they sell more during
Christmas season while others move at a snail pace. Some sell more during
summer and others less. The key is being aware of your seasons and alternatives available to solve
challenge and change
results.All businesses need down time, breathing room to re-evaluate where we’re going, and where we’ve been. What’s working and what’s not? What changes need to occur and where we want to go in
future?
Have you planned your breathing room time into your calendar year?
As a coach and independent professional, I know by personal experience and through
feedback of my clients, that during
slow times, stress, fears, and challenges on how to pay
bills increases. Sometimes, stress increases without any money factors because we’re not used to having additional time on our hands, so our brain manifests things to fill
void. So, what are
alternatives? Good question. Let’s explore
possibilities...
You can use
"save for a rainy day" philosophy by moving a certain percentage from a regular account to a money market or savings account for those rainy time periods.
You can plan out, on a paper calendar your seasonal periods. Look at your Income Statement for
past few years and you will see a pattern appearing. If that history isn’t available, ask others in your field area. As a coach, I’m in
personal development field. I would contact others in this field, like speakers, trainers, who have experience and history and interview them on
question.
After you review your historical financial information, keep in mind that future economic conditions will influence your seasonal plans. This requires a strategy on who and what you are going to use for economic indicator flags. This may require a financial planner, economist, or other professional on your support team. Reading
paper or watching
news is all well and good, however, it can also add to confusion. Too many cooks in
kitchen syndrome. Choose one or two cooks and ask
others to leave
kitchen.