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Remember, there are different seasons all over
world. When its summer in United States, there is a different season in Australia and Japan. If your marketing vicinity is global, you need to plan your seasons very carefully. Each requires different marketing strategies and procedures. When marketing in U.S. reduces, marketing in other countries will most likely increase. Especially if you are in bathing suit business.
If your business is strictly local, you can create additional products or services that will only be available during that season. This can maintain momentum. You can use "limited availability" technique for these products.
You can use this time for vacation, organize, plan, create new products, and use your rainy day funds for support.
As well as, establish new joint ventures, expand personnel, test new product ideas, clean up backlogs in filing or emails, send out thank you gifts, upgrade your computer, or learn new software.
Keep in mind that leaving some of these to-dos might be detrimental to your revenue generation thinking. Allowing a build up of items that support your success, as mentioned in above two paragraphs, can create a desire to create your own self-fulfilling prophecy. You will intentionally create a slow period when a natural occurrence wouldn’t regularly happen. An indicator can be if sales don’t return after slow cycle. Pay particular attention if it occurs.
Choose to do some planning today on your seasons for money results you want tomorrow. Identify when and where your business and industry seasons are, explore all possible solutions, and work through a plan to fill void. The results will almost be a given.
Catherine Franz provides writing and marketing assistance, to individuals who want to write and businesses that want to increase business. For more ideas and programs, visit The Abundance Center at: http://www.abundancecenter.com.
