Customer Satisfaction Is Your Business

Written by Bob Leduc


Customer Satisfaction Is Your Business Copyright 2004 Bob Leduc http://BobLeduc.com

Regardless of what business you are in - you are really in repparttar business of satisfying customers. The degree of customer satisfaction you deliver determinesrepparttar 120665 level of long-term success you will achieve in business.

Make Customer Satisfaction Your Top Priority

Don't just make sales. Create customers - satisfied customers. In addition torepparttar 120666 immediate profit they provide onrepparttar 120667 first sale, satisfied customers help you build your business in 2 other important ways:

1. They become a reservoir of repeat buyers. For some businesses that means repeat buyers for more ofrepparttar 120668 same product or service. For every business, it means buyers for additional products and services.

2. They automatically refer more business to you from their friends and business contacts. This is highly profitable business for you because it doesn't cost you any time or money to get it.

Never Promise More Than You Deliver

Never make any promises you can't (or won't) keep. Nothing alienates customers faster than getting something less than they expect from a business transaction. They won't do business with you again. And they will tell everybody they know about their unhappy experience - causing you to lose future customers.

Tip: Handle customer complaints quickly and with a positive attitude. Strive to preserve your relationship withrepparttar 120669 complaining customer instead of your immediate profit from them. They will reward you later with more sales and referrals.

Always Give Customers More Than They Expect

"Over deliver" on quality and service. Always exceed your customers' expectations. You will win their long term loyalty. It also makes it difficult for competitors to steal customers from you - even if they have lower prices. Customers will not risk an uncertain experience with a competitor when they know they will get more than they expect from you.

Single or Double Opt--In?

Written by F. Terrence Markle


Single or Double Opt--In? ==================

You heardrepparttar message before. Your e-mail list isrepparttar 120664 most important key to your future online success. The best list is a highly targeted and responsive opt--in list. At present,repparttar 120665 single opt--in method isrepparttar 120666 preferred approach to building a list. However, Internet promoting considerations suggestrepparttar 120667 list owner should userepparttar 120668 double opt--in or confirmation method to build a list. What isrepparttar 120669 right method for you?

Opt--In Process -----------------

The opt--in process means that an individual has requested to be on your mailing list before you a^dd them. Atrepparttar 120670 same time,repparttar 120671 individual must be givenrepparttar 120672 ability to opt--out (unsubscribe) from your mailing list at any time.

Inrepparttar 120673 single opt--in method, an individual registers to join your e-mail list by submitting their name and e-mail a^ddress. As a result,repparttar 120674 individual is giving you their permission to send them e-mail messages that promote specific products and services or discuss specific topics.

Inrepparttar 120675 double opt--in or confirmation method, an individual registers to join your e-mail list inrepparttar 120676 same manner asrepparttar 120677 single opt--in method. In response,repparttar 120678 individual receives an e-mail from you to confirm their e-mail a^ddress. Upon receipt ofrepparttar 120679 confirmation e-mail, you a^ddrepparttar 120680 individual to your mailing list. Ifrepparttar 120681 confirmation e-mail reply is not received, do not a^ddrepparttar 120682 individual to your list. However, you may want to follow-up withrepparttar 120683 non-confirming individuals and give them another chance to confirm.

Autoresponder ------------------

Your autoresponder should haverepparttar 120684 capability to implementrepparttar 120685 double opt--in method. If not, you can setup one very easily. Set up two separate campaigns in your autoresponder (let’s call them “A” and “B”). Campaign “A” receivesrepparttar 120686 initial single opt--in request from your visitor. In turn,repparttar 120687 message from campaign “A” contains a linkrepparttar 120688 subscriber clicks to send a confirmation e-mail to campaign “B.” The “blank” e-mail sent to campaign “B” is fromrepparttar 120689 subscriber’s “default” e-mail system containing their confirming name and e-mail a^ddress.

Subscriber Relationship ----------------------------

To be successful in e-mail promotions, you must build a personal one-on-one relationship with your prospects or clients. The success in your online mark^eting hinges on maintaining and building this personal relationship. Asrepparttar 120690 list owner, you need to establishrepparttar 120691 initial relationship by:

* Obtaining permission from your subscribers to send them promotional messages and other types of useful information * Practicing respect forrepparttar 120692 privacy of your subscribers.

Implicit Opt--In --------------------

An implicit opt--in situation may exist asrepparttar 120693 result of permission that is not granted but is derived from another relationship. An example would be when an individual has previously purchased from you. In this situation, you may be able to send limited but unsolicited e-mails to that individual under this pre-existing relationship. However, this level of implied permission must never be exceeded withoutrepparttar 120694 expressed consent ofrepparttar 120695 individual.

Considerations ------------------

As a list owner, you work hard to drive traffic to your web site and get subscribers to join your list. Individuals respond and decide to join your list. They submit their name and e-mail a^ddress. Great! All that hard work of publishing a newsletter, writing ezine articles and promoting is finally paying off. You have genuine subscribers. Or do you?

As it turns out, some of these new subscribers did not sign-up on your mailing list, do not want to receive your mark^eting messages or forgot they signed up. You runrepparttar 120696 risk of getting sp^am complaints when you send e-mail messages to this group of individuals. This can be a serious problem to your online business. Open your e-mail and look atrepparttar 120697 flood of unwanted messages. Scan and listen torepparttar 120698 media reports. Sp^am is a continuing problem.

MessageLabs, a provider of e-mail security services, monitors e-mail messages on a worldwide basis. Out of 157 million e-mails tracked in July 2003, they reported that 80 million e-mails were sp^am. That’s a 51 percent sp^am rate. In December 2003, MessageLabs reported a 77 percent increase in year-to-year sp^am volume. These numbers are incredible.

It is very important that you get your e-mail messages intorepparttar 120699 hands of individuals that want to receive your messages. As a result,repparttar 120700 normal single opt--in may no longer be sufficient. Considerrepparttar 120701 double opt--in method as an alternate approach. Look atrepparttar 120702 pros and cons of each approach to find out what is right for you.

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