Creativity Is The Key To Marketing That SellsWritten by Kahlia Hannah
By time I graduated from college, I had gone through enough classes and internships to gain a better perspective on world of marketing. I even started seeing a relationship between ordinary, non-marketing related information, and began using those ideas to develop my marketing plans.In Aristotle's Ethics, great philosopher ponders depths of human nature and concludes that we, as humans, naturally desire what is good. Of course, with this desire comes what Aristotle believes is "highest faculty" of humans-- that we have ability to reason. Let's say that your prospective customer sits down to a cup of coffee and morning paper, and comes across your ad on third page of business section. He does have an interest in whatever it is you are selling, but he knows that there are plenty of manufacturers of this particular product. According to Aristotle's philosophy, your prospect would naturally want best manufacturer's product, and he will then go through certain degrees of reasoning before he concludes where he will take his business. If you want your prospect to even notice your ad, first thing to do is tap into your creative flow. There is a simple plan that can be followed to ensure that you will find a creative strategy that is right for you. Pretend you have a business that makes tortilla chips. Figure out purpose of your commercial and who your target audience will be: The purpose of Tiny Tortilla's Chips is to convince a target audience, women between ages of 18 and 45, that Tiny's Fat Free Baked Tortilla Chips are best tasting, healthiest tortilla chips on market. (This is purpose of your creative message.) This will be accomplished by showing random blind fold taste tests throughout malls in America. (This is how you will achieve your purpose.) The tone of commercial will be enthusiastic, happy, and fun. (This hints at personality of actual product.)
| | Personal Profile Of The Week: Wes BlaylockWritten by Larry Dotson
Wes Blaylock is an "idea guy" and direct response marketer making a nice living off of Internet.His recent success, The Instant Visitors Private Program at http://www.InstantVisitors.com/ has acheived rave reviews from heavy-hitting marketers because of it's uniqueness and profit-producing information. Nickname: none Age: 21 Birth Date: 04/22/80 From: Virginia Beach, Virginia Present Residence: Richmond, Virginia Name Of High School/College: Cox High School drop out. No college. First Full/Part-time Job: Part-time dish-washer. Marital Status: Single Number Of Children: 0 Number Of Pet(s): 2 Pet Type(s)/Name(s): Sage and Emma, brother/ sister Labs Computer: A Gateway 1 Ghz, 512 Megs RAM, 60 Gig HD is my main one. I have 2 others. Years In Business: Since 1998 No.1 Marketing Strategy: Joint Ventures And Email/ Ezine Marketing. Most Prized Possession: My Drumset/Guitar/Music collection. Indoor Hobbies/Interests/Activities: Shooting pool, anything to do with music, reading.
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