Marketing: Creativity Is The Key To Marketing That Sells

Creativity Is The Key To Marketing That Sells

Written by Kahlia Hannah

By repparttar

time I graduated from college, I had gone through enough classes and internships to gain a better perspective on repparttar 121583

world of marketing. I even started seeing a relationship between ordinary, non-marketing related information, and began using those ideas to develop my marketing plans.

In Aristotle's Ethics, repparttar 121584 great philosopher ponders repparttar 121585 depths of human nature and concludes that we, as humans, naturally desire what is good. Of course, with this desire comes what Aristotle believes is repparttar 121586 "highest faculty" of humans-- that we have repparttar 121587 ability to reason.

Let's say that your prospective customer sits down to a cup of coffee and repparttar 121588 morning paper, and comes across your ad on repparttar 121589 third page of repparttar 121590 business section. He does have an interest in whatever it is you are selling, but he knows that there are plenty of manufacturers of this particular product. According to Aristotle's philosophy, your prospect would naturally want repparttar 121591 best manufacturer's product, and he will then go through certain degrees of reasoning before he concludes where he will take his business.

If you want your prospect to even notice your ad, repparttar 121592 first thing to do is tap into your creative flow. There is a simple plan that can be followed to ensure that you will find a creative strategy that is right for you.

Pretend you have a business that makes tortilla chips. Figure out repparttar 121593 purpose of your commercial and who your target audience will be:

The purpose of Tiny Tortilla's Chips is to convince a target audience, women between repparttar 121594 ages of 18 and 45, that Tiny's Fat Free Baked Tortilla Chips are repparttar 121595 best tasting, healthiest tortilla chips on repparttar 121596 market. (This is repparttar 121597 purpose of your creative message.) This will be accomplished by showing random blind fold taste tests throughout malls in America. (This is how you will achieve your purpose.) The tone of repparttar 121598 commercial will be enthusiastic, happy, and fun. (This hints at repparttar 121599 personality of repparttar 121600 actual product.)

Personal Profile Of The Week: Wes Blaylock

Written by Larry Dotson

Wes Blaylock is an "idea guy" and direct response marketer making a nice living off of repparttar

Internet.

His recent success, The Instant Visitors Private Program at http://www.InstantVisitors.com/ has acheived rave reviews from heavy-hitting marketers because of it's uniqueness and profit-producing information.

Nickname: none

Age: 21

Birth Date: 04/22/80

From: Virginia Beach, Virginia

Present Residence: Richmond, Virginia

Name Of High School/College: Cox High School drop out. No college.

First Full/Part-time Job: Part-time dish-washer.

Marital Status: Single

Number Of Children: 0

Number Of Pet(s): 2

Pet Type(s)/Name(s): Sage and Emma, brother/ sister Labs

Computer: A Gateway 1 Ghz, 512 Megs RAM, 60 Gig HD is my main one. I have 2 others.

Years In Business: Since 1998

No.1 Marketing Strategy: Joint Ventures And Email/ Ezine Marketing.

Most Prized Possession: My Drumset/Guitar/Music collection.

Indoor Hobbies/Interests/Activities: Shooting pool, anything to do with music, reading.

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