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This is a great start for a commercial, but where do you go from here? First find
inherent drama involved with your product. I'm not talking daytime television here, more along lines of interesting. Lots of people like tortilla chips, and with today's emphasis on fitness and healthful eating, great taste without fat is a great stress point.
People buy benefits, not products-- nick free silky smoothness of a twenty dollar disposable razor, or convenience of never, ever having to miss a call with call waiting, caller ID, and call forwarding packages are a few examples. These benefits have to be believable, however, or people will not be convinced. You could say, "Tiny's Fat Free Tortilla Chips offer all taste and half fat of leading competitor, and we're willing to back that with a no questions asked money back guarantee."
Having advertisement captivate audience is crucial, but only in a certain way. If your ad is more interesting than product, you've failed, but if advertisement doesn't live up to excitement of product, it won't entice viewers or readers to pay attention. You can make your ad interesting enough to pay attention to by motivating your audience to do something. Tell them exactly what to do-- go to store, call my hotline, buy my chips, or ask for my product by name.
Above all, communicate clearly. Make sure you make sense, because even if you know what you're talking about, not everyone will. If you gain understand your strategy, and begin to appeal to people's innate longing for good, you will probably come up with a great commercial or ad to kick start your sales.
Kahlia Hannah provides marketing advice and popular promotion packages. See her low-cost direct marketing and PR deals at http://MarketingHelp.NET Reach Kahlia at mailto:kahlia@drnunley.com or 801-328-9006.
