Creativity Is The Key To Marketing That Sells

Written by Kahlia Hannah


Continued from page 1

This is a great start for a commercial, but where do you go from here? First findrepparttar inherent drama involved with your product. I'm not talking daytime television here, more alongrepparttar 121583 lines of interesting. Lots of people like tortilla chips, and with today's emphasis on fitness and healthful eating, great taste withoutrepparttar 121584 fat is a great stress point.

People buy benefits, not products--repparttar 121585 nick free silky smoothness of a twenty dollar disposable razor, orrepparttar 121586 convenience of never, ever having to miss a call with call waiting, caller ID, and call forwarding packages are a few examples. These benefits have to be believable, however, or people will not be convinced. You could say, "Tiny's Fat Free Tortilla Chips offer allrepparttar 121587 taste and halfrepparttar 121588 fat ofrepparttar 121589 leading competitor, and we're willing to back that with a no questions asked money back guarantee."

Havingrepparttar 121590 advertisement captivaterepparttar 121591 audience is crucial, but only in a certain way. If your ad is more interesting thanrepparttar 121592 product, you've failed, but ifrepparttar 121593 advertisement doesn't live up torepparttar 121594 excitement ofrepparttar 121595 product, it won't entice viewers or readers to pay attention. You can make your ad interesting enough to pay attention to by motivating your audience to do something. Tell them exactly what to do-- go torepparttar 121596 store, call my hotline, buy my chips, or ask for my product by name.

Above all, communicate clearly. Make sure you make sense, because even if you know what you're talking about, not everyone will. If you gain understand your strategy, and begin to appeal to people's innate longing for good, you will probably come up with a great commercial or ad to kick start your sales.

Kahlia Hannah provides marketing advice and popular promotion packages. See her low-cost direct marketing and PR deals at http://MarketingHelp.NET Reach Kahlia at mailto:kahlia@drnunley.com or 801-328-9006.


Personal Profile Of The Week: Wes Blaylock

Written by Larry Dotson


Continued from page 1

Outdoor Hobbies/Interests/Activities: The beach, water-sports, cook-outs.

Favorite Software/Video Game: Umm, Twisted Metal Black!

Favorite TV Show(s): I liked Seinfeld when it was around.

Favorite Movie(s): Braveheart and The Usual Suspects.

Favorite Book(s): For marketing- anything by John Caples or Dan Kennedy, otherwise- Watership Down.

Favorite Food(s): Seafood!

Favorite Beverage(s): Black and Tan

Favorite Actor(s)/Actress(s): I don't really have any. I like Benicio Del-torro (spelling?) lately though. Julia Roberts is always good.

Favorite Music Artist(s)/Group(s): Way too many to list here! But I'll name a quick 3: Metallica, Rush, Jim Croce. How's that for variety? :-)

Favorite Sport Athlete(s)/Team(s): Chipper Jones/ Atlanta Braves.

Favorite Color(s): Green!

Favorite Place(s) To Visit: Anything tropical.



Larry Dotson is the co-author of "The Hypnotic Writer's Swipe File" a collection of hypnotic words and phrases that sell. You can visit his web site at: http://www.ldpublishing.com


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