Creating a Good First Impression

No doubt about it, first impressions are important – whether you’re meeting a prospective mate’s family or introducing a product. What you say, how you say it, and when you say it are all critical. After all, your product’s only new once! Of course, you’ll create a product introduction communications plan, and stick to it. You know continuity works. And you’ll set aside adequate funding for product intro. If product is strategically important, this is NOT a good place for pinching pennies.

Convinced about planning and budgeting? Here are three key concepts to remember when introducing a product:

1)MESSAGE You need a central promise or message for your product introduction – one that’s meaningful and memorable. What problem(s) does your product solve? How important is each problem/solution to prospective buyers? How is your product different from and better than what your competitors offer? If you stumble on answering these questions, it’s time to do some research.

Invisible Competitors

In any competition, sides are clearly marked and participants are visible. This allows both sides to have an equal advantage at quest to becoming victor. Marketing on internet, however, is quite a different story altogether. You do not actually see, in most instances, who you are competing against, and rules are written in sand, easily washed away and changed at a moment's notice. Under these circumstances, how do you successfully compete for a person's attentin, and become part of their purchasing agenda? It's not as simple as face to face competition, but then challenge of facing invisible competitors can boost your undertakings to a higher level, enable you to push a little harder toward excellence, and make success a victory of choice, and not simply occurrence. When you are not fully aprised of all conditions facing your sales presentation, you make sure you cover all angles, fully answer all possible questions, and handle any concerns right now - not later, not when customer has a choice to make, and before they push that Buy button. In essence, selling on itnernet presents a very special challenge, but one worth taking, overcoming, and knowing that you have done your very best and now it is up to consumer. If you have explained your product, given a fair and honest analysis of pros and cons of purchasing your product agaist that of other similar products, and have given guarantees of totally unquestionable integrity, then you have done what is expected of any highly motivated, dedicated, and successful salesperson.