Creating a Good First Impression Written by Claire Cunningham Continued from page 1 2)MIX The most successful product introduction campaigns utilize a variety of communications tactics to deliver this central message – public relations, direct mail, web presence, trade shows, advertising and more. Why? The explanation relates to basic communication principles. Prospects need to be exposed to your message several times in order for it to sink in. By using a mix of communications tactics you’re more likely to reach prospects multiple times. 3)IMPACT You want to grab attention, so this is time to “think outside box.” What can you do that’s a step beyond normal? Is there a trade show coming up where you can do a live presentation? Would a trade magazine be interested in doing an exclusive article? How about running a larger ad? Claire Cunningham has 20+ years' experience developing and implementing successful business-to-business communications programs. Invisible Competitors Written by Arleen M. Kaptur Continued from page 1 Internet selling is basically challenging yourself to outdo what you have previously done, shine your product to its absolute brilliance and let faith and honesty rule. You will sell your product and be able to sleep at night knowing that buyers out there know that what you are selling is best there is, and you will stand behind your product. If anything less, then invisible competitors win and yet another marketer bites dust of failure. Don't let that happen to you and your product. Stand up to challenge, face unknown, and prevail. Marketing on internet - ENJOY! ©Arleen M. Kaptur 2003 September Arleen Kaptur has written numerous books and articles on simple/rustic living. For a free newsletter visit: http://www.arleenssite.com or write: akaptur@centurytel.net     <Back to Page 1   ImproveHomeLife.com © 2005 Terms of Use