Creating a Good First Impression

Written by Claire Cunningham


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2)MIX The most successful product introduction campaigns utilize a variety of communications tactics to deliver this central message – public relations, direct mail, web presence, trade shows, advertising and more. Why? The explanation relates to basic communication principles. Prospects need to be exposed to your message several times in order for it to sink in. By using a mix of communications tactics you’re more likely to reach prospects multiple times. 3)IMPACT You want to grab attention, so this isrepparttar time to “think outsiderepparttar 120841 box.” What can you do that’s a step beyondrepparttar 120842 normal? Is there a trade show coming up where you can do a live presentation? Would a trade magazine be interested in doing an exclusive article? How about running a larger ad?

Claire Cunningham has 20+ years' experience developing and implementing successful business-to-business communications programs.


Invisible Competitors

Written by Arleen M. Kaptur


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Internet selling is basically challenging yourself to outdo what you have previously done, shine your product to its absolute brilliance and let faith and honesty rule. You will sell your product and be able to sleep at night knowing that buyers out there know that what you are selling isrepparttar best there is, and you will stand behind your product. If anything less, thenrepparttar 120840 invisible competitors win and yet another marketer bitesrepparttar 120841 dust of failure. Don't let that happen to you and your product. Stand up torepparttar 120842 challenge, facerepparttar 120843 unknown, and prevail. Marketing onrepparttar 120844 internet - ENJOY! ©Arleen M. Kaptur 2003 September

Arleen Kaptur has written numerous books and articles on simple/rustic living. For a free newsletter visit: http://www.arleenssite.com or write: akaptur@centurytel.net


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