Unfortunately, there is no way of telling what next hot trend will be. For instance, no one could have guessed immense popularity of Beanie Babies -- however, Ty Corporation did (and still does) a great job of encouraging collectible aspect of their product line. We can take some valuable lessons from Ty, as well as other producers of collectibles, when we think about marketing our own products.

There is, of course, no way of guaranteeing that your product line will create a craze of rampant collecting. However, there seems to be a few characteristics that big collectible lines have in common. From these, we might be able to give ourselves a headstart when we start creating product lines and marketing them:

* Personalize your products. Collectibles need some way for collectors to distinguish one product from another. Many collectible lines have individual, personalized names for each product. Beanie babies, for example, don't just have stuffed bears, tigers, and rabbits -- They have Valentina bear, Blizzard white tiger, and Nibbley rabbit.

By personalizing your products, you will make it easier for collectors to discuss your products. It is also easier for them to keep track of which of your products they have and which ones they need to complete their collection,

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