It seems to me you need to walk a fine line here. You need to have a large selection of products to collect, but limited enough that variety doesn't destroy unique character of your products.

* Limit availability of your products. Ty substantially increased collectibility of their Beanie Babies when they instituted their "retirement" policy. After a limited run, certain products were retired, making them harder (and therefore, more valuable) for collectors to get.

At first glance, this may seem like a bad idea for manufacturer. After all, if you aren't selling particular model / product any more, why does it matter that value goes up? Well, as Ty found out, retirement system meant that people were more willing and eager to buy newly released products, with understanding that they too would be "retired" sometime in future.

Hallmark uses a similar system with their collectible Christmas ornaments. The individual ornaments are only produced for one holiday season, making it vital for collectors to buy early before chance is gone.

* Don't assume that your products are collectible. This is kind of counter-intuitive, but one of surest ways to make sure that your item is NOT going to be collected is to heavily advertise it as a "collectible" or call it a "limited edition." It seems that people want to discover collectibles on their own rather than be told that they should collect something. Therefore, it is probably best to just advertise usual aspects of your product, rather than stress its collectibility.

The important thing to remember about this whole process is that whims of collector are hard to predict. You can't ensure that your product will start a new craze to rival Pet Rocks (remember those?), but you CAN strive to make your product line compatible for collectors. That way, should lightning strike, you will be prepared to reap rewards!

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