Create Your Vision of SuccessWritten by Kathleen Gage
Most marketing strategies are about being in motion. Have a plan, be proactive, and take necessary action steps. Although being proactive is a necessary aspect of marketing, an often overlooked and yet equally important part is your company’s internal perception. Many companies put a lot of effort into all external aspects of what they do, yet completely overlook what is happening due to internal perception. Internal perception includes your thoughts and beliefs; internal dialogues and thought processes you have regarding your business, your industry and your customers/clients. Often, we may not be aware of hidden thoughts. Our thoughts support or hinder our success. To find out how what you believe take this simple test. For next 48 hours notice what comes up when you are talking about your company, your products and services and value you bring to table. Do your internal thoughts match your words? Do you feel good about your interactions? Do you feel prices you charge are fair and reasonable? Do you believe you are worth what you ask? Do you feel you are best choice for your customers? You can invest lots of money and time on external campaigns. Your true success will be determined when your thoughts and beliefs match your actions. Before you launch your next marketing campaign, ask yourself these important questions: -How do you feel about your product or service? -Do you feel price you charge is matches value your product/service -brings to your customers? -Do you appreciate your clients? -Do you feel appreciated by your customers or clients? -Who do you want to do business with? -Who wants to do business with you? Whether you are in financial planning, training, banking, beauty industry, day spas, or technology, take time to know what sets you apart. In consumer’s mind, Company A looks same as Company B in many ways. The same with Salesperson A compared to Salesperson B. To stand apart your must help consumer understand your differences. A simple formula to clarify your differences is to write down every reason someone would want to do business with you.
| | Ideas and ideologies.Written by Seamus Dolly
While inception of penicillin brought a bit of a stir, and television warranted some focus, it is somewhat easier now to fashion an idea into something sustainable.Easier again is ability to make an idea into a business without leaving house. For this to happen, we must blame our current communications networks, or more specifically, Internet. Tele commuting, as it is known, can never replace physical relocation. Nor is it likely that we will be able to download a pint of milk. We can though, order such a necessary protein. Modern society has become a blessing to infirm and physically compromised, due to relative ease with which an individual can access services and create services. Not many will claim it to be simple, as it isn’t. Few can say that it is impossible where everything but idea itself is present. It is idea and future protection of it, which will be issue, as new ideas must muscle some space in a world revolving on existing ideas. Being good enough is not enough, as competition will argue. All aspects must be covered from type of marketing to targeting of an audience. A burger joint in middle of an unpopulated dessert could only work where indigenous camels have an understanding of money, as well as convenience food.
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