Create Your Site Around the Buying Process

Written by Joelene Wickens Orlando


The worst thing you can do to yourself is having a website where your own visitors struggle with navigating around your site just to purchase an item or a service from you. This usually happens when you don’t haverepparttar appropriate information or tools to allow your visitors to buy something online with ease. As a website owner, you are responsible for anticipating any type of difficulties your visitors will encounter when they are on your site. A good place to start would be by visiting other sites and see how they set up their buying procedures; find ones that you really like and transform it into yours. Visitors want to be in and out when they purchase something and if it takes too long or your instructions are not clear in what needs to be done to complete a simple process, you’ve lost those visitors.

To create an optimum site that revolves aroundrepparttar 124783 ‘buying process’, take heed of these series of questions and concerns to make sure that you’ve covered allrepparttar 124784 bases possible to have a top notch ‘check out’ feature on your website.

How long will it take to ship your products or a service to be implemented? Do you offer a rush delivery?

What are your shipping or service fees as well as tax or surcharge costs? All sites should always have these numbers listed since no one likes to be surprised with additional fees or costs. Make these numbers available immediately and don’t give this information atrepparttar 124785 very end ofrepparttar 124786 check out process since they may get discouraged and cancel outrepparttar 124787 order.

Detailed description ofrepparttar 124788 product or service in question should be provided. Let your visitors know what is entailed and what it includes. Make it very clear on exactly what your visitors will be receiving from you.

Do you offer dimensions or sizes to describerepparttar 124789 products? Many people are easily fooled by pictures they see onrepparttar 124790 web and since you can’t physically see or touch what you’re about to buy, it helps when you give an accurate dimensions of whatrepparttar 124791 product is.

Many websites have jumped onrepparttar 124792 bandwagon of giving their visitorsrepparttar 124793 option of clicking on a button to see a larger description of a picture. An example of this would be “Click to Enlarge Picture”. This feature is greatly used and appreciated by visitors since it assures them thatrepparttar 124794 product in question will be worthrepparttar 124795 purchase. This is a huge factor for visitors in their buying process.

The more features you have on your ‘check out’ process; always provide simple details in how to move forward inrepparttar 124796 buying process. Don’t assumerepparttar 124797 visitors will know or figure it out. They don’t want to figure it out and work hard to buy something. Just provide simple, accessible instructions for anything even remotely challenging.

How do I know I’m going to be satisfied with this product when it arrives at my door? Offer a guarantee and include testimonials liberally and write in layman terms that make visitors comfortable about your products or services.

Free Ways to Promote Traffic to your Website

Written by Gloria Cohen


Website traffic has to be one ofrepparttar most talked about subjects among website owners andrepparttar 124782 web marketing world. The whole purpose of being online is to get your business noticed and to drive a reasonable amount of traffic to your site. What many websites fail to realize is that you don’t need to spend needless amounts of money in advertising and marketing to getrepparttar 124783 traffic to your website. Of course, you will spend some funds for various marketing mediums, but don’t put all your eggs into one basket. Take advantage of other ways you can get visitors to your site for virtually nothing. There are many free ways you can do to promote traffic to your website without paying a dime. Now that’s saving you money inrepparttar 124784 long run and allowing you to diversify and expand your marketing budget even further.

Here are some methods you can use immediately to start driving visitors to your website and start building ongoing traffic that will make your website a success.

Search Engines: It isrepparttar 124785 most important traffic source for you and your website. This can be your biggest source of traffic and as long as you have a fully optimized site that is submitted properly, you should do well.

Get Linking: You won’t get huge amounts of traffic, but it’s a great place to start because you can exchange links with other sites for nothing. Link popularity is important to many ofrepparttar 124786 search engines since they userepparttar 124787 number of hits that people click to your link to determine how you will rank within that particular search engine. So,repparttar 124788 more people that click on your link,repparttar 124789 better off you will be inrepparttar 124790 search engines.

Get Busy Writing: Write articles and great content for your website since other website owners seek out for good writing content for their sites. Think about it. If someone reads one of your articles that is listed on another site and they like what they’ve read; do you think that 9 out of 10, a particular person will seek out your website to see what else you’ve written? I’d say so. Let other websites publish your articles on their site. It doesn’t cost you anything and it gets you free traffic.

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use