What if you’re not satisfied with product? How do you return it without difficulties? Make sure you have a refund/return policy and that you want your visitors to return products easily. Don’t make it complicated or restrictive for your visitors since they won’t return to buy anything else from you in future.

Where did I make mistake? It keeps telling me that I omitted important information and won’t let me proceed to next frame in ordering process. Been there once too many times and guess what I did? I gave up ordering. When visitors fill out forms or are required to input information, sometimes it gets overlooked or omitted by mistake. You should try to anticipate as many of these simple mistakes as possible and design your site to minimize occurrence. In all honesty, visitors will make mistakes even if site is designed specifically to meet needs of visitors, so do best you can to keep those mistakes at a minimum. You can have a feature where it tells visitor exactly where information is lacking so they don’t have to go through entire form to look for what they forgot to type in.

Keep it short and quick. I’m finding that many website owners are now offering two types of check out options. One is regular check out and other is a ‘Speedy Checkout’. This is a nice feature to have if you’re just either a one time customer buying on a whim, or even repeat customer where your information is stored within their database making it easy and quick for you to place orders within that website at any given time. A good rule of thumb—make buying process only a two-frame process if possible and third would be final page with payment method and a receipt of order. If you make your visitors fill out 5 pages before they order something, they’re going to be annoyed rather quickly and give up.

Payment method options should be attractive and allow visitors choice in how they want to pay. Provide as many credit card options as well as use of a debit card; also to pay by check where funds are electronically withdrawn from that visitor’s checking account. If you only let credit card holders opportunity to buy from your site, you’re truly missing out on another group of consumers that rather pay through methods where they actually have funds. Why deny non credit card holders privilege of buying from you? If you do, they will seek out your competitors that offer that feature for them.

Freebies and Classifieds: Not exactly best source for web traffic, but why not use more reputable free sites. I wouldn’t go crazy and submit to every free service out there if you think that’s going to be your main source of traffic, because it won’t work. It’s only worth it as another avenue along with your overall marketing plan. A few hits from these freebies is better than no hits at all. Be very selective and smart about which ones you decide to go with.

Exchange Banners: Exchanging banner impressions with other sites or within a network; which means you will place their banners on your site while they will use your banners on theirs. So, no money changes hands since you’re both doing favor of allowing banners to be exhibited at same amount of time to get visibility. Just make sure that it’s writing that you will show banner for an ‘x’ amount of time and do check their site to make sure that your banner is actually there being shown. Don’t assume that it’s there; always follow up by viewing sites you’ve agreed to do a banner exchange.

Don’t Forget Sig File: A short message that you include at end of all your email messages, which should contain a description of your website and services or products. A catchy slogan or something in a few words that describes what your company is all about is a good thing for visitors to remember.

Well, here are a few ways to start getting visitors to your website. All these methods are free and you can start these great marketing tactics to improve your traffic numbers.