Converting Visitors into Clients Search Engines, print ads, referrals, email newsletters, and links all play a role in an effective web marketing strategy. But once visitors arrive at your site, how do you go about persuading them to take actions you want them to take? There are two main tools at your command: content and usability.

Content Counts Make sure that your fundamental message is crystal clear to your visitors. Don’t make them think. Provide answers to their most obvious questions and you’ll build your credibility.

Good copywriting may be single most important factor in raising your conversion levels. The text on your pages should speak to your visitors in an appropriate, consistent voice. And it should offer right information at right time.

Support personal and psychological variables of your potential clients. Some people want to read. But others prefer to see photographs and diagrams. Still other prospects may respond better when they hear your instructions (think about web audio).

The Number 1 rule that every web designer should follow is to create a fast loading web site. You might have a great design but very few people are going to see it if it takes a long time to load. While designing a web site always think about how long it will take to load. Try out our tips to build a great looking web site that also loads fast.

Minimize use of images - The key to a fast loading web site is to minimize use of images. Images do enhance a page but don't make 80% of your web site only images. Instead break it down as much as possible to simple HTML. Notice popular sites like Yahoo, Google, Ebay, Amazon etc., they have very few images because load time is more important. Very often simple designs are best.

Optimize images for web - Once you have decided on images that you need on your site, make sure that it is optimized for web. They should be in gif or jpeg format. You can also minimize size of image by choosing number of colors you need, from color palette. The less colors you choose, less size of image. You can also use online tools like Gif Wizard to optimize your images or to get a recommendation on how to cut down size of an image.

Use Tables creatively - You can get some great looking designs by using tables creatively . Tables load very fast because it is just HTML code. Tables can be used in homepage, menus or anywhere you like.