Try out CSS Styles - Have fun with CSS styles to get some cool text effects. Again, a CSS Style is simple HTML code so it loads very fast. You can create cool rollovers using CSS Styles.

Use Flash sparingly - There seems to be a lot of hype about Flash but I recommend that you minimizerepparttar 132461 use of Flash on a site. Don't make entire sites using Flash. It may look great but it takes hours to load and can really put off visitors. If you do want to use Flash use it within an HTML site and make sure it loads fast.

Design most of your site in HTML - As much as possible try to design your site using HTML. You can create great designs by just using HTML code. Use tables, CSS Styles and simple fonts to design your site. Minimizerepparttar 132462 use of animated gifs, Flash, bulky images etc.

Keep checking your load time - Last but not least, before you decide onrepparttar 132463 final design of your web site, check its load time on NetMechanic. This site gives you a free analysis of your web site which is extremely useful.

Rachna is the CEO of Entheos, a Web Design firm, with the vision to expand its horizons to encompass new areas of service on the Web. Rachna is a creative Web Designer with capabilities in Flash, Dreamweaver and ASP. She has written over 50 articles and tutorials on Web Designing and Web Promotion.


Conversion Counts: Improving Web Conversion Rates

Written by Barry Harrison


Continued from page 1

Usability Counts Make it easy for them to find what they want. Consider landing pages that are directly relevant torepparttar Search terms they used to find your site. Visitors will quickly “get” that they’re inrepparttar 132460 right place and can begin to move alongrepparttar 132461 conversion process: submit a form, contact a rep, or make a purchase.

Plan for different visitor scenarios. Do you have a good understanding ofrepparttar 132462 steps a “typical” visitor will take? Good navigation leads them throughrepparttar 132463 conversion process with clear action steps. They should always know what to click on next to accomplish their goals.

Don’t overwhelm prospects with too many options. Eliminate extraneous information: links that distract fromrepparttar 132464 conversion process, copy that doesn’t really say anything, and graphics that serve no function. Yes, less IS more.

Testrepparttar 132465 conversion process yourself. Fill out a form. Register for membership. Make a purchase from your own shop. If it’s not painless for you, it is going to be tough for anyone coming to your site forrepparttar 132466 first time. Here’srepparttar 132467 golden rule: keep it simple.

Summing it up Put your efforts into improving your conversions. Think about it. Even a small increase in your conversion rate can make a big difference to your bottom line. Then you can go ahead and target more traffic.



Barry Harrison is the author of "REDiTIPS" eMarketing Newsletter and a partner in Resolve Digital, Web Strategies for the Real World.

Visit his site at http://www.resolvedigital.com or email: barry@resolvedigital.com


10 Tips on designing a fast loading web site

Written by Rachna Asirvatham


Continued from page 1

Design simple icons - Instead of using big, bulky images use simple and small icons that add a little color and drawrepparttar attention of a visitor.

Use background images instead of big images whenever possible - Use background images whenever possible. This is usually a very useful tip for headers and footers. Instead of using an image of width 580 which is a uniform design you can use just a part of that as a background fill. This reducesrepparttar 132458 size ofrepparttar 132459 web page asrepparttar 132460 image is small. The code will look like this :

    <Back to Page 1
 
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