Yes, I have to admit it -- I Am An Info Junkie. It has become an addiction. I subscribe to dozens of ezines and my browser's bookmark list is huge.

Today, I fired thirteen ezine publishers.

It was hard. I didn't want to let go of those threads to information sources, but they all made same mistake.

Maybe you were one of thirteen.

Maybe it wasn't just a mistake. It is more like a cardinal sin on just plain ignorance.

Your ezine/newsletter didn’t contain any news.

There was not a sentence of content in it. You and other twelve publishers have not provided a lick of content for weeks or even months. I have been hoping that “maybe next issue will be one…”

That next issue that contained content I was hungry for never came. Yes, your ezine was always there right on time. Yes, I even received your bonus editions.

You flooded my RSS reader and my email box with ads.

I realize that we are all in business of trying to make a buck or two and I can accept a couple of ads if I get my info fix. Ads support your ability to provide content and we info junkies of world can tolerate that.

Your cardinal sin was to send ads to me without content.

That, my friend, is spam. That is why I clicked on “unsubscribe me” link and fired you.

Ever wonder how other companies keep their sales momentum going? Smart marketing and communications programs are critical. Here are three key marketing strategies you can put to work for your business.

1) VISIBILITY Awareness is where selling process starts. After all, it’s hard for someone to buy from you if they don’t know you exist. Or let’s say you’re Apple Computer. Your name may be well known, but you need to let people know about your newest product – iPod.