THE MONEY IS IN THE LIST

(I could go off on a tangent about ebook authors who hired copywriters to provide wonderful sales copy for horrible ebooks that I have bought, but that is a rant for a different day.)

Back to this rant.

If you want privilege of feeding ads to my RSS reader or dropping them in my email box, please have decency to feed my addiction – I get real cranky if you make me go into withdrawal.

Wrap your ad in some decent content!

Consider this – if you have no list, you’ll have no money.

Do you wonder why your ezine has such a low response?

Is it even being read?

Here’s another info junkie confession –

A lot of us are lazy! (I know … that is an earth- shattering fact you never thought of … LOL)

It is much easier to click on “delete” than it is to search fine print for unsubscribe instructions. Lots of us have those cool email clients like Thunderbird that let us click a “Junk” icon and never be bothered by your spammy ads again.

It is sad.

A world full of info junkies that like to buy good stuff from ‘net and a world full of Internet marketers that want to sell stuff – it looks like a match made in heaven.

You blew it. You and twelve of your colleagues.

You lost your focus. You forgot that info junkies of world provide your Internet income. We are your customers. Without us, where would you be?

Just give us our fix. Put some content in your ezines and we’ll stay on your list buying more than we can rationally afford forever.

2) CONSISTENCY Brand and brand management are major buzzwords in marketing and communications. But what do they really mean? If you’re a company like Target or Goodyear, it can mean complex product naming schemes and identity standards

For many other businesses it boils down to consistency. Determine your message, look and tone and then stick with it. It’s a way to increase cost efficiency, plus it’s easier to make an impression if you look and sound same over time.

3) REPETITION Forget everything you’ve heard about evils of redundancy. The truth is that human beings learn through repetition. In this highly-saturated environment it can take seven or more repetitions for a message to sink in.

©Copyright 2005 Clairvoyant Communications, Inc.

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