Color Your Way To Online Success by BB Lee (C)2002(378 words)
It's a fact, dominate color on your web-site will either help or hinder your marketing success Online.
Why? Behavioral Scientist discovered colors have a deep psychological impact on human emotional response. This is great for Online Marketer! We can use basic color theories to boost or establish our identity online.
Have I peeked your interest? Are you feeling blue about your color scheme or seeing red? After reading this article you will feel in pink because you will be raking in mean green;)
Red is an aggressive color. Red causes an immediate reaction in viewer. This could be positive or negative. Red can also imply danger or passion. Use red to highlight specific text. Use conservatively.
Yellow is an intellectual stimulant. It tends to get attention of viewer immediately. Yellow also implies friendliness, child like qualities. Appeals to younger crowd. Use this color sparingly. It can be very hard on eyes.
Blue is an elegant color. It tends to imply loyalty, faithfulness, trustworthiness, conservativeness. Blue also tends to imply authority, structure, intelligence. Blue is an excellent background color.
Green allegedly makes people want to spend money. It tends to imply possessiveness. It also implies an earthiness, a practical nature. Use green as a background or in specific text.