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White implies truth and spirituality. It's a definite no-no to use as text. Very hard on
eyes. But, white makes an excellent background for most web sites.
Black implies danger and authority. Many people will be put off by a dramatic black background and click away because of its negative connotations. But, black is a good text color because it implies authority and blends in with most backgrounds.
Learn to establish an identity or brand your products through using
same color themes over and over. This will give a very professional look to your web-site.
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Publisher/Editor SmallBizBits Newsletter