According to a report by Agency for Health Care Policy and Research (AHCPR), most common reasons for a hospital admission in United States are:

1.infant birth (3.8 million/year) 2.coronary atherosclerosis (1.4 million/year) 3.pneumonia (1.2 million/year) 4.heart failure (990,000/year) 5.myocardial infarction (774,000/year)

Of significance, cardiac-related conditions account for three of five top reasons for hospital admission. Of greater importance, cardiovascular admissions generally account for 20% to 40% of total hospital revenue. This snapshot of today’s health care service needs is expected to continue to change with aging of population and increasing demand for cardiovascular services.

Offering new services and programs such as coronary angioplasty and open heart surgery provide an ideal venue to market to potential patients, but exploring consumer rationale behind this reveals market drivers beyond “getting word out”. The need for information on scope of cardiovascular services available, knowledge of types of services that hospital provides very well, patient and physician endorsements, and community outreach all forward an organization’s mission in cardiovascular care.

One of first questions to be answered when a decision is made to specifically market and brand cardiovascular services: Can traditional method for identifying general hospital market be applied to determining cardiovascular patient market? Hospitals traditionally have looked at service areas and differentiated them into primary, secondary and tertiary based on geography and known referral patterns. A niche strategy requires a different approach.

Tony Tass.

This article is really going to open your eyes.

This is first time I've ever discussed what I'm going to tell you in an article or anywhere on web for that matter.

But I feel it is one of most important roadblocks that has to be cleared up in order to be successful with your weightloss.

The roadblock is....

************************************************************ ...mentally thinking that by time you lose 10-20lbs or more, it'll be so way off in future, that it will just take too long, so you won't even try. ************************************************************

What do I mean?

I mean that if you want to lose 40lbs, as an example, it may take you a good 6 months. Well, this 6 months seems so way off.

You then start thinking of what you'll be doing 6 months down road and say to yourself that it will just take too long.

Have you ever said this to yourself?

"But by time I lose 40lbs, I'll be 34."

This is how I used to think and how vast majority of people I know who have been unable to lose weight think.

You have to say "SO WHAT!"