The TCTM is population from which a cardiovascular program could reasonably expect to draw patient referrals. The TCTM geographic area usually reflects distance that individuals will travel for sophisticated heart care. The TCTM methodology is supported with a consideration for geographic and social barriers, physician referral patterns, outreach efforts, and planned growth and practice expansion opportunities.

Once TCTM is determined, a thoroughly planned and well-executed marketing effort can be undertaken. The tried and true marketing processes that are associated with successful organizations are recommended with a distinct focus on cardiac clinical services. The elements identified most often as essential to positive results are:

1.Develop a plan. It is estimated that only approximately 60 percent of all businesses work from a plan with predetermined, measurable goals. 2.Evaluate efforts and results. Business and industry report very few marketing projects are measured for outcomes and community responsiveness. 3.Spend time and energy in defining measurement standards. Many organizations can’t define “good” marketing and document a Return on Investment (ROI). 4.Research market. Who better to ask how you could better serve than those who access care as well as those who are in TCTM but travel to another facility for cardiac services that are already available at your hospital.

The best way to master changing market forces that healthcare providers are experiencing is to focus on core competencies and strive to be “best” both clinically and financially. The key to success is identifying exactly what clinical services will be provided and benchmarking to measure results. This encompasses integrating marketing and many facets of hospital operations. Once accomplished, communicating (marketing) to your community (TCTM) through a service-specific marketing effort can reap new patient volume and achieve financial goals in cardiovascular services.

This "So what, age or specific date will come anyway, with or without weightloss" is how you have to think.

Too many times I see people sabotaging their efforts by thinking this way.

They just cop out and give up, because it will just take far too long, they'll be 6 months older by time they get weight off.

Can't you see how self-defeating this way of thinking is?

When I point this out to people, it's almost like a light bulb has gone off in their head.

They didn't even realize they were doing this to themselves.

And sometimes, just realizing you're doing this will be main factor that gets you moving towards results with your weight loss.

It's unbelievable how something so minor can stop so many people from getting body they really want.

Break free from this way of thinking and get yourself on road to weightloss!

Good Luck with all your Fat loss & Fitness Goals!

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Tony Tass is author of best-selling book "How to Get Dream Body You've Always Wanted in 12 Short Weeks or Less!" - a complete system to turn your dreams into reality! Go to: http://www.dreambodynow.com now and also get a FREE Fatloss Mini-Course!

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(c) 2001 Waterdown Publishing,